Description:
Our Marketing team is growing! We’re looking for a Senior Creative Strategist to join our team in London.
In this role you will own the creative testing engine behind our paid social growth: reading the audience, turning trends into testable concepts within 48 hours, briefing creators and running the brief, produce, analyse, document loop at the volume the platforms now reward.
Key Responsibilities
- Own the creative testing engine end to end, from hypothesis and brief through production, analysis and documentation, so every test compounds into the next
- Lift creative volume and diversity to 20+ new test ads a month, spanning lo-fi, UGC and trend-first formats alongside polished work
- Monitor competitors and platform trends daily, and turn what matters into a testable concept within 48 hours
- Source, brief and manage a network of creators, and cut lo-fi edits yourself when speed matters more than polish
- Land three or more platform-native creative themes for every new geo and vertical launch, briefed separately for Meta, TikTok and Snap
About You
- Several years owning paid social creative end to end, with a track record of test cadence and volume, not a handful of campaigns
- Hands-on with UGC and lo-fi production: you source and brief creators, and you can cut the edit yourself
- Fluent across Meta, TikTok and Snap, and clear on why one asset resized three ways is not a creative strategy
- Build for the middle of the funnel as well as the most-aware buyer, ideally with DTC or performance brand experience outside iGaming
- Read creative through hook rate, hold rate and win rate, and run retros so the learning is never lost
- You thrive when working as part of a team
- Comfortable in a fast-paced environment
- Have excellent written and verbal English skills
- Last but not least, you’ll have no ego!
What You’ll Get
- Private Health Care (Bupa)
- Hybrid Working (3 days in office)
- Travel Insurance
- Competitive Base Salary
- Company Bonus Scheme
- Paid for AI Subscription (Claude / ChatGPT / Gemini)
- Market-Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference
- Regular Happy Hours & Team Lunches
- Free Coffee, Drinks & Snacks