Senior CRM Executive

Description:

This company is a leading business in the retail industry and is seeking a Senior CRM Exec to join the team.

THE ROLE

As Senior CRM Executive, you’ll take full ownership of the CRM lifecycle — designing, building, and optimising automated customer journeys across email, SMS, direct mail and more. You’ll play a key role in developing a high-performing CRM automation programme, using data-driven insights and a test-and-learn approach to boost engagement, conversions, and long-term customer value.

You’ll be hands-on in campaign creation, with the opportunity to build using HTML and continually refine through experimentation and performance analysis.

SKILLS & EXPERIENCE

• Strong CRM experience
• Knowledge of automated customer journeys and campaign building
• Hands on experience with CRM platforms - ability to build and deploy campaigns
• Experience with HTML