Senior Customer Marketing Manager

Description:

ivee is a platform exclusively for professionals returning to work after a career break in the UK. This Senior Customer Marketing Manager role supports a global SaaS client, focusing on customer advocacy, storytelling, and building communities that drive product-led growth (PLG) and sales-led initiatives.

Key Responsibilities:

• Develop a library of case studies, quotes, and proof points for sales, marketing, and PLG journeys.

• Enable sales and growth teams with customer stories tailored by persona, segment, and lifecycle stage.

• Create and manage customer advocacy programs, reference systems, and communities.

• Partner with CS, Sales, and Product Marketing to identify advocates and gather insights.

• Recruit customers for webinars, events, advisory boards, and campaigns.

• Leverage AI tools to accelerate content production, personalization, and insights.

Requirements / About You:

• 3–5+ years of experience in customer marketing, content marketing, or advocacy in B2B SaaS.

• Strong storytelling and copywriting skills, with experience creating impactful customer narratives.

• Ability to manage relationships with internal teams and external customer stakeholders.

• Experience in both PLG and sales-led environments.

• Familiarity with Salesforce, HubSpot, Notion, or similar marketing tech stacks.

• Experience launching or supporting customer communities or councils.

• Bonus: Experience using AI for workflow, content creation, or analysis.

Benefits:

• Unlimited holiday and enhanced parental leave

• Private healthcare

• Retirement and stock options

• Annual learning fund and development support

• Flexible working: home, office, or hybrid

• Inclusive, values-led culture with wellbeing initiatives