Description:
We are looking for a savvy, commercially-driven Senior Field Marketing Manager to own and grow Planview's field marketing programme across the Northern Europe Region (NER). This is a senior individual-contributor role with a clear mandate to build pipeline, accelerate deals, and be a true strategic partner to the NER sales team.
The ideal candidate is revenue-centric and data-driven, with deep expertise in account-based marketing and target account strategy, strong experience running regional events, and the credibility to sit alongside Enterprise Account Executives and sales leaders as a genuine peer. You will work in an agile go-to-market model, collaborating across marketing, sales, and product teams to build and execute multi-channel campaigns — then relentlessly optimise for results.
This role reports to the VP, EMEA Marketing and is part of a high-performing team covering Northern, Southern, and Central Europe.
What You'll Do
Target Account Marketing
- Own the NER target account marketing strategy, partnering closely with Enterprise AEs, SDRs, and sales leadership to build and execute account-specific plans that drive engagement, opportunity creation, and pipeline acceleration
- Design and run multi-touch ABM programmes across named and tiered accounts — combining personalised content, digital advertising, direct outreach, and events to move buying groups through the funnel
- Collaborate with cross-functional GTM teams to identify and adapt content for ABM campaigns, ensuring messaging is relevant to specific buyer personas and verticals
- Track and report target account engagement, MQL activity, SQL conversion, and opportunity creation and influence; analyse results and continuously optimise for pipeline impact
- Partner with Enterprise AEs to build strategic engagement plans for priority accounts and ensure full alignment on marketing touchpoints
Event Marketing
- Plan and execute regional customer and prospect events of varying scale — from large-scale conferences to intimate executive roundtables — with full ownership of logistics, agenda, speaker recruitment, and post-event follow-up
- Use events strategically as part of broader ABM and demand generation plays, ensuring every event ties back to pipeline goals and target account engagement
- Manage event budgets and vendor relationships, keeping spend on track and maximising ROI
Demand Generation & Pipeline
- Take complete end-to-end ownership of the NER marketing pipeline — from programme design through to revenue contribution reporting
- Build and manage multi-channel demand generation programmes including Pay-Per-Lead (PPL) campaigns, paid social, email marketing, and webinars
- Drive volume and conversion at all funnel stages, with particular focus on target accounts and the enterprise segment
- Build and maintain Salesforce dashboards and attainment trackers to monitor MQL, SQL, and pipeline contribution on a monthly and quarterly basis
- Work with Marketo (or equivalent marketing automation platform) to plan, execute, and optimise campaigns
- Brief and coordinate with SDRs and BDRs on lead follow-up, ensuring timely outreach and a tight marketing-to-sales handoff
- Analyse programme performance with a bias for bold testing and fast iteration
Sales Partnership
- Act as the primary marketing partner to NER sales leadership, AEs, and AMs — embedded in sales planning and forecasting conversations, not just reactive to requests
- Bring marketing plans and field intelligence into GTM Steering and QBR processes; advocate for NER priorities within the broader EMEA marketing team
- Educate the sales team on new and upcoming marketing initiatives; gather feedback from the field and use it to sharpen programmes
- Cultivate an environment of teamwork, openness, and continuous improvement between marketing and sales
What You'll Bring
- 5–7 years of B2B demand generation and field marketing experience in enterprise SaaS or technology
- Demonstrated, in-depth expertise in Account-Based Marketing (ABM) with a proven track record of delivering measurable pipeline results from target account programmes
- Proven experience planning and executing regional events end-to-end, from large-scale customer conferences to executive engagements
- Experience owning the pipeline targets for the region and optimizing towards them
- Experience managing field marketing budgets and working across multiple simultaneous programmes, teams, products
- Demonstrated partnership with sales