Senior Marketeer

Description:

Pipin, an innovative UK-based fintech startup, is on the lookout for a creative and strategic Senior Marketeer (aka Hype Master) to take ownership of all things marketing. This freelance, part-time role (about 1 day per week) is a unique opportunity to shape and grow the brand from its early stages, helping Pipin transition from product-building to public visibility.

At its core, Pipin is developing a personal finance management app that simplifies money management without overwhelming users. No boring spreadsheets, no fear-based graphs—just helpful nudges and practical guidance that people can actually relate to.

As the sole marketing lead, you will define and refine Pipin’s brand identity, voice, and digital presence, working closely with the founder and cross-functional team members. You will lead everything from brand storytelling to campaign strategy, content creation, and performance reporting. Your work will make Pipin memorable, accessible, and truly impactful for people seeking better control over their money.

Key Responsibilities Include:

• Establish and enhance Pipin’s brand identity, messaging frameworks, and visual tone

• Strategize, plan, and execute multi-channel marketing campaigns to grow user awareness and engagement

• Lead content creation efforts—writing, editing, and producing materials that resonate with the target audience

• Maintain brand consistency across all platforms (website, social, email, etc.)

• Build a light, efficient process for tracking campaign performance and providing actionable insights

• Collaborate closely with the founder to align marketing activities with business goals

• Shift focus from tactical marketing tasks to long-term brand leadership and strategic direction over time

• Contribute creative ideas that position Pipin as a thoughtful and relatable fintech brand

• Operate with autonomy, energy, and curiosity, while managing time effectively within a freelance structure

Ideal Candidate Profile:

• You have prior experience building or scaling early-stage brands

• You can write clear, engaging, human-sounding content that cuts through the noise

• You’re confident with digital tools but focused on outcomes, not vanity metrics

• You enjoy switching between high-level brand strategy and low-level content execution

• You’re resourceful, self-directed, and eager to contribute to something meaningful

• You’re playful, energetic, and passionate about storytelling and user connection

• You’ve previously worked in startups, fintech, wellness, or similar industries (bonus, not required)

Contract Details:

• Compensation: £132/day (freelance), ~1 day per week

• Contract Type: Freelance (Part-time), approx. 15-month duration

• Equity: Early equity potential based on contribution

• Location: Remote-first (must be based in the UK)

• Schedule: Flexible hours – outcome-focused, not online-status focused

• Tools: Candidate must use their own equipment (laptop, software, etc.)

• Reporting: Directly to the Founder

• Future Scope: Opportunity to evolve into a full-time senior leadership role as Pipin grows and secures further investment

About the Company – Pipin:
Pipin is reshaping how people relate to their money. Rather than overwhelming users with complex financial jargon, Pipin’s app connects to bank accounts, analyzes habits, and offers clear, friendly advice. It’s designed for those who want to improve their financial life—without needing a finance degree.

Still in early-stage development, Pipin is funded, focused, and steadily building a product people will actually want to use. Backed by engaged investors and a passionate team, this is a ground-floor opportunity to join a mission-driven fintech startup aiming to empower users with empathy and clarity—not shame.