Senior Marketing Executive

Description:

A well-established Insurance organisation with a specialism within the healthcare/medical sector, are currently growing and are seeking a Senior Marketing Executive to join the team. With an impressive heritage, a strong culture and an unparalleled reputation within the market this is a fantastic opportunity to come on board and really create impact from a marketing perspective.

As the Senior Marketing Executive, you will support the Marketing Manager in developing and implementing a Commercial Plan for a specified group or activity. Implement effective cross channel campaigns to maximise the impact of digital channels in recruitment and retention activity.

Key Duties:

• Develop marketing communication plan for a given group or activity with guidance from the Marketing Manager.
• Organise and support events and liaise with third party suppliers, including occasional attendance.
• Create and maintain content using the content management system for the company websites and apps.
• Optimize copy and landing pages for search engine marketing
• Plan, create and manage PPC campaigns, analysing data to determine which keywords, ad copy, and landing pages are most effective for each campaign
• Create marketing literature working closely with the Marketing Manager.
• Support colleagues in the marketing team by working on cross-segment projects as required.
• Contribute to the development of customer value propositions, keeping abreast of the macro and micro environment for the sector.

Key Requirements:

• Experience of an omni channel approach integrating digital, social media and traditional marketing
• Some understanding or previous experience of working within a Financial Services/Membership business and/or healthcare would be desirable but not essential
• The ability to prioritise and handle a workload to meet tight deadlines
• IT proficient with willingness and ability to learn software to support website maintenance, CRM, email campaigns, paid and organic search and online analytics.