Senior Marketing Manager

Description:

You’ll be joining the team at an exciting time in CityFibre’s journey, focussing on growing our consumer brand and driving sales performance through effective, data-driven multi-channel marketing campaigns. This means you’ll own the online sales journey experience, including any improvement plans, our overarching campaign message as well as building CityFibre’s status as a challenger brand. Day to day, this is some of what you can expect to be doing:

• Delivering highly impactful marketing campaigns across targeted and broadcast channels – helping to drive sales performance
• Working with the data & insight team to develop, deliver and optimise CityFibre’s segmented campaign model, driving enhanced marketing to residents who are more likely to buy
• Transforming our use of digital marketing to become the dominant medium, whilst still ensuring the appropriate level of focus on our other channels such as direct mail and door to door
• Leading the optimisation of our online lead referral journeys – demonstrating an improvement in conversion rates and delivering a target CPA
• Responsible for managing agency relationships
• Managing a multi-million-pound campaign budget, including tracking and reporting to show strong ROI