Senior Marketing Manager

Description:

As Senior Marketing Manager, you will develop and deliver marketing strategies for a portfolio of events and publications, ensuring strong audience engagement and successful event delivery.

Key responsibilities include:
 

• Developing and implementing effective marketing plans for exhibitions and magazines
• Creating audience development strategies and refining event positioning and messaging
• Leading the execution of multi-channel marketing campaigns and analysing performance
• Managing marketing budgets and ensuring campaigns deliver strong ROI
• Overseeing the creation of marketing collateral and ensuring brand consistency
• Managing and developing marketing team members, including setting objectives and supporting performance
• Working closely with internal teams, including sales, data, web, editorial and paid media
• Building partnerships with industry, media and external stakeholders
• Analysing registration, attendee and campaign data to optimise marketing performance
• Supporting events on-site, including marketing activations, social media content and visitor engagement
   

ABOUT YOU:

You will be a highly organised and commercially minded marketing professional with strong leadership skills and a passion for delivering impactful marketing campaigns.

You will bring:
 

• Proven experience in marketing campaign management, ideally within events, exhibitions or publishing
• Strong leadership skills with the ability to coach and develop team members
• Excellent written and verbal communication skills
• Strong organisational skills and attention to detail
• Experience managing multiple projects and priorities in a fast-paced environment
• Solid understanding of digital marketing platforms and analytics tools (e.g. Google Analytics)
• Experience using marketing systems such as CMS platforms, CRM/email marketing tools and social media scheduling platforms
• Strong analytical skills with the ability to interpret data and turn insights into actions
• A collaborative approach and the ability to work effectively with cross-functional teams