Description:
As Senior Marketing Manager, you will develop and deliver marketing strategies for a portfolio of events and publications, ensuring strong audience engagement and successful event delivery.
Key responsibilities include:
- Developing and implementing effective marketing plans for exhibitions and magazines
- Creating audience development strategies and refining event positioning and messaging
- Leading the execution of multi-channel marketing campaigns and analysing performance
- Managing marketing budgets and ensuring campaigns deliver strong ROI
- Overseeing the creation of marketing collateral and ensuring brand consistency
- Managing and developing marketing team members, including setting objectives and supporting performance
- Working closely with internal teams, including sales, data, web, editorial and paid media
- Building partnerships with industry, media and external stakeholders
- Analysing registration, attendee and campaign data to optimise marketing performance
- Supporting events on-site, including marketing activations, social media content and visitor engagement
ABOUT YOU:
You will be a highly organised and commercially minded marketing professional with strong leadership skills and a passion for delivering impactful marketing campaigns.
You will bring:
- Proven experience in marketing campaign management, ideally within events, exhibitions or publishing
- Strong leadership skills with the ability to coach and develop team members
- Excellent written and verbal communication skills
- Strong organisational skills and attention to detail
- Experience managing multiple projects and priorities in a fast-paced environment
- Solid understanding of digital marketing platforms and analytics tools (e.g. Google Analytics)
- Experience using marketing systems such as CMS platforms, CRM/email marketing tools and social media scheduling platforms
- Strong analytical skills with the ability to interpret data and turn insights into actions
- A collaborative approach and the ability to work effectively with cross-functional teams