Description:
We are seeking a forward-thinking, dynamic Senior Marketing Manager to lead Brand, Influencer and Communications across the UKI & EMEA region. The ideal candidate is an agile, culturally-attuned storyteller with strong experience across brand marketing, influencer strategy, social media and communications. They are highly organised, proactive, and thrive in a fast-paced environment. This role reports directly to the VP, Marketing UKI & EMEA.
What You Do
- Develop and execute integrated Influencer + Communications strategies to drive brand desirability, awareness and equity, while maintaining a luxury positioning across earned and owned channels.
- Lead influencer marketing strategy and campaigns across multiple markets, from talent identification and negotiation to content guidance, activation, and performance reporting.
- Manage influencer programs, paid partnerships, and ambassador relationships; identify new opportunities to scale, innovate, and diversify brand reach.
- Build and nurture relationships with key editors, creators, VIPs, agents and cultural tastemakers.
- Partner with the VP Marketing to develop and implement PR strategies aligned with brand vision, product priorities, and commercial goals.
- Oversee execution of exclusive press & influencer events, product launches and experiential activations, ensuring exceptional brand storytelling, earned media and strong attendance.
- Support annual and seasonal budget planning with data-driven insights and post-campaign learnings.
- Collaborate closely with Trade Marketing to deliver impactful content and programming supporting commercial performance across UKI & EMEA partners.
- Stay ahead of cultural and market trends across beauty, fashion, luxury and digital media, translating insights into brand opportunities.
- Lead, mentor, and inspire a high-performing team of brand channel specialists.
- Establish and track performance KPIs across influencer, communications, brand partnerships and events.
- Partner cross-functionally with global and regional counterparts to ensure strategic alignment and consistency.
You’ll Love This Job If
- You are CREATIVE: You are innovative and forward-thinking in your approach and mindset.
- You are highly STRATEGIC: You are able to develop creative concepts and vision that support brand and business goals.
- You are extremely ORGANIZED: You are not overwhelmed by the thought of tackling multiple tasks at a time.
- You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
- You are a strong COMMUNICATOR: You are a people person, natural leader and collaborate well with others.
- You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.
- You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, brand and creative strategy.
Qualifications
- 7+ years’ experience in brand and influencer/communications marketing within luxury beauty, fashion, or premium lifestyle.
- Proven experience driving impactful brand growth and commercial results in an omni-channel environment.
- Strong network across influencers, editors, agents, and cultural partners.
- Excellent communicator, collaborator and leader; positive, proactive, and self-starting.
- Highly analytical with experience reporting campaign performance and insights.
- Bachelor’s degree in Marketing or equivalent