Senior Media Planner

Description:

Jellyfish, a global digital marketing agency, is looking for a Senior Media Planner to join their team. In this role, you will be responsible for translating client briefs into cross-channel digital media plans, including programmatic, search, social, and video. You will collaborate with specialists from various teams and work with external client partners to deliver effective outcomes for clients.

Key Responsibilities:

• Develop cross-channel digital media plans based on client briefs, including budget, audience targeting, performance forecasts, and channel tactics.

• Work with client leads and paid media teams to maintain relationships with paid media client partners.

• Collaborate with market intelligence, analytics, and paid media teams to generate innovative ideas and solve complex issues.

• Utilize tools like GWI, YouGov, Reach Planner, and ComScore for audience insights and performance forecasting.

• Work with the analytics team to generate insightful campaign reports with optimization recommendations.

• Ensure adherence to platform and buying best practices while collaborating with teams like Paid Search, Display, and Analytics.

• Monitor the digital landscape for trends and opportunities for upcoming campaigns.

Qualifications:

• 3+ years of experience in media buying or planning, working on multichannel media campaigns.

• Experience with interactive research tools such as ComScore, Pathmatics, etc.

• Proficiency in Google Workspace, PowerPoint, Word, and advanced Excel skills.

• Experience with media attribution, MMM, and reporting dashboard solutions.

• Strong understanding of the digital media landscape and its role in marketing plans.

• Collaborative mindset, valuing diverse contributions.

Benefits:

• Discretionary annual bonus scheme.

• Work remotely for up to 60% of your days with flexible working hours (8 am – 6:30 pm).

• Paid self-development days (2 hours per week) and access to LinkedIn Learning for online courses.

• Family support benefits including paid leave for primary and secondary caregivers.

• £1000 (or equivalent) towards courses for returning primary caregivers.