Description:
As our Senior Product Marketing Manager, you will play a crucial role in driving the growth and success of Liberis. You will oversee the development and execution of our product marketing strategy, working closely with our product, sales, and marketing teams to ensure that our products are positioned effectively in the market. You'll be responsible for creating compelling marketing campaigns that resonate with our customers, increasing brand awareness, and driving customer acquisition.
This is our first product marketing hire so this person has the opportunity to lead the company in what great product marketing looks like. They will get lots of help and support, but crucially the autonomy to build the function from the ground up - and help grow it!
What You’ll Bring
- Experience: You have a proven track record in product marketing in a growing technology company, preferably multiple times and in the FinTech sector.
- Legendary communication skills: Your excellent communication skills help you convey complex ideas in simple, engaging language, create compelling narratives and snappy talk tracks.
- Creative energy! You are excited about FinTech and eager to share that enthusiasm with prospective partners & customers, thinking up innovative ways for us to make a splash.
- A rolling-up-sleeves attitude: You're excited to get stuff done, don’t take no for an answer and take a proactive approach. You get your hands dirty finding the right tools for the job.
What You'll Do
- Strategic Marketing: Develop and execute product marketing strategies that drive customer engagement and growth. You'll have the opportunity to shape the way we position and promote our products in the market.
- Thought Leadership: Collaborate with GTM to make big splashes in the market with webinars, white papers and conferences.
- Sales Enablement: Create the artefacts, positioning and sessions to help our Business Development teams win.
- Launch Products: Lead the charge in launching new products and features, crafting compelling messaging and materials that excite our customers.
- Market Research: Stay ahead of industry trends and competitor activities to ensure our products remain innovative and competitive.
- Collaborate: Work closely with cross-functional teams including Product Development, Sales, and Design to ensure a seamless customer experience.