Description:
We are now looking for a Senior Product Marketing Manager – Anaplan Intelligence (AI) to help shape, position, and evangelize Anaplan’s rapidly evolving AI capabilities. In this role, you will help define and execute the go-to-market strategy for Anaplan Intelligence, supporting our mission to lead the market in applying predictive, generative, and agentic AI to Enterprise Business Planning processes. This is a hybrid role based 2 days a week out of our London or York office, who will report in the Director of Product Marketing – Platform, who is based in the U.K.
Your Impact
- Own and drive product marketing strategy for Anaplan Intelligence, helping shape and refine our AI narrative, messaging, and market positioning in a differentiated way.
- Develop clear, compelling positioning that explains how our predictive, generative, and agentic AI capabilities deliver transformational value in Enterprise Business Planning - improving productivity, agility, and decision excellence for large enterprise customers.
- Partner with product management and strategy teams to contribute to product strategy, roadmap, and the creation of compelling visual use cases that demonstrate the real-world benefits of Anaplan Intelligence and AI — bringing market, customer, and competitive insights that shape innovation priorities.
- Evangelize Anaplan Intelligence externally, representing Anaplan at industry conferences, webinars, and customer forums – working with our solutions marketing team, to confidently communicate how AI transforms enterprise planning across finance, supply chain, sales, and workforce.
- Work closely with our AR team and industry analysts (e.g. Gartner, Forrester, IDC) and media to ensure Anaplan’s AI capabilities are understood, accurately represented, and well-positioned in solution assessments and market reports.
- Create messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that showcase how Anaplan Intelligence drives enterprise productivity - helping GTM teams position us against competitors.
- Partner with campaigns, demand generation, and content teams to ensure AI-related content fuels pipeline growth and supports leadership positioning.
- Track AI industry trends, analyst assessments, and competitive moves - and turn these insights into clear, actionable recommendations for GTM and product teams.
Your Qualifications
- 4+ years of enterprise B2B SaaS product marketing experience, with significant recent focus on artificial intelligence capabilities or products sold to large enterprise customers, ideally to Senior IT, CIOs, and technical decision-makers.
- Strong experience positioning and marketing predictive, generative, and agentic AI capabilities, with the ability to translate complex AI concepts into clear, differentiated messaging and customer-centric value propositions.
- Experience in Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI), or demonstrated ability to learn complex platforms quickly.
- Proven track record contributing to AI product strategy and roadmap discussions, using customer, market, and competitive insights to influence innovation priorities.
- Comfortable and credible evangelizing AI solutions externally - presenting at conferences, webinars, analyst briefings, and customer forums.
- Experience working with industry analysts (e.g. Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments, category positioning, and market perception.
- Demonstrated ability to create messaging frameworks, GTM materials, and enablement content that successfully support competitive positioning and sales execution.
- Skilled in cross-functional collaboration — partnering with product, sales, campaigns, demand generation, and content teams in a fast-scaling, global SaaS environment.
- Excellent written and verbal communication skills for engaging both technical and business audiences.