Senior Social Media Manager

 

Description:

We’re seeking a visionary Senior Social Media Manager to help set and lead our global social strategy—designed to accelerate brand awareness, deepen engagement, and cultivate brand love. This is a senior strategic and creative role for someone passionate about wellness, storytelling, and building a vibrant global community.

 

You’ll be responsible for elevating our social presence in our core market (UK) while also driving growth across key international territories including Europe and the US.

Reporting to the Head of Brand you will:

 

Strategy & Leadership

+ Own and deliver the global social media strategy aligned with brand and business goals.

+ Lead strategic planning for UK-first campaigns while ensuring global adaptability and relevance.

+ Set KPIs (key performance indicators) that measure brand awareness, community growth, engagement, and sentiment and report back to the business on a weekly, monthly, quarterly and annual basis. Identify and report risk KPI’s which will help the business quickly identify areas of concern.

+ Act as one of the company’s cultural barometers, identifying trends, moments, and movements where Ancient + Brave should show up—ahead of the curve.

+ Collaborate with Brand and PR teams to make earned media moments socially impactful, ensuring campaigns are born social-first.

+ Develop a scalable framework for international expansion, balancing global consistency with local nuance.

+ Partner with the Influencer team to develop our ambassador, influencer, and collaboration strategies. Identifying content creators who could become part of our programme, either as an ambassador, influencer or affiliate.

 

Platform Growth & Content Direction

+ Oversee content strategy across Instagram, TikTok, Facebook, YouTube, Pinterest and emerging platforms. Seeking to activate, nurture and grow a community of committed fans across these channels.

+ Collaborate with the Creative Editor and Nutrition team to build powerful narratives that bring the brand to life across social, tailoring the approach by channel.

+ Ensure content quality, tone of voice, and visual identity are on-brand and culturally resonant.

 

Community & Engagement

+ Lead the evolution of our online social community, nurturing meaningful two-way conversations - working into the Head of Brand’s overall community strategy.

+ Lead the development of our community strategy.

+ Oversee day-to-day community management and engagement, ensuring timely responses and brand voice alignment.

+ Work tirelessly to capture feedback and turn social insights into actionable improvements.

+ Identify how to bring the brand to life within the world of social in a way that is engaging, relevant and impactful - outside our channels and immediate sphere of influence.

 

Performance, Reporting & Innovation

+ Set performance benchmarks and provide insightful reporting to senior stakeholders.

+ Monitor trends, platform innovations, and competitor activity to keep Ancient + Brave ahead of the curve.

+ Continually test and optimise strategies to increase reach, engagement, and cultural relevance, working collaboratively with paid social.

+ Develop a test and learn programme for new content formats and emerging channels.

 

WHO YOU ARE

To be successful in this role, you will need the following skills / knowledge / experience:

+ Demonstrable experience of developing social media strategy, with experience in a leadership role.

+ Proven success in growing brand awareness and engagement at a global level.

+ Deep understanding of social platforms, algorithms, trends, and best practices.

+ Strong creative judgment and a sharp eye for content that cuts through.

+ Experience working with or managing creators, influencers, and community-led campaigns.

+ UK market fluency with a strong appreciation for international expansion strategies (particularly Europe & US).

+ Passion for or experience in the wellness, beauty, or lifestyle sectors.

+ Experience scaling emerging platforms (e.g. TikTok and LinkedIn as a brand channel).

+ Excellent experience with social listening and analytics tools like Sprout Social with the ability to utilise these insights to inform and influence decision making across the business

+ Strong experience using paid social across the funnel to enhance and complement organic social activity