Shopper Marketing Manager

Description:

Are you passionate about driving consumer engagement and enhancing brand experiences?

Do you have a proven track record in shopper marketing strategies within the food industry?

We're on the lookout for a dynamic Senior Shopper Marketing Manager to join our prestigious food brand and lead the way in creating unforgettable shopping journeys for our customers.

This FMCG company believe that food is not just sustenance – it's an experience. Our brand has been delighting taste buds and sparking joy for years, and we're now seeking a visionary Senior Shopper Marketing Manager to amplify our impact. As a leader in the food industry, we're committed to innovation, quality, and making every meal memorable.

Role Highlights:

As the Senior Shopper Marketing Manager, you will:

• Lead Shopper Insights: Deeply understand our consumers' behaviors and preferences to develop data-driven shopper insights that will drive effective marketing strategies.
• Strategize: Develop and execute shopper marketing plans that elevate brand visibility and drive sales within retail environments.
• Collaborate: Partner with cross-functional teams, including Brand Marketing, Sales, and Creative, to align strategies and deliver a cohesive shopping experience.
• Innovate: Stay ahead of industry trends, identifying new opportunities to engage shoppers through innovative tactics and technologies.
• Measure and Optimize: Monitor and analyze campaign performance, gathering insights to refine strategies and ensure maximum impact.

Qualifications:

• 5+ years of proven experience in shopper marketing, ideally within the food or CPG industry.
• Strong track record of designing and executing successful shopper marketing campaigns.
• Exceptional analytical skills and ability to translate data into actionable insights.
• Creative mindset with a knack for finding unique solutions to engage shoppers.
• Excellent communication and collaboration skills to foster cross-functional teamwork.