Description:
At THG, as a Shopper Marketing Manager, you will have the unique opportunity to shape and define a newly created function within our growing Nutrition Division. You’ll work closely with our UK & EU commercial teams, influencing strategic decisions and driving sustainable business growth through consumer and shopper insights. With access to bespoke development programmes, unparalleled exposure to cross-functional teams, and a chance to impact the future of shopper marketing across Europe, this is more than just a role – it’s a career-defining opportunity.
As a Shopper Marketing Manager, you’ll:
- Develop and deliver the Customer & Shopper Marketing Strategy, aligning brand plans with relevant channels to create a clear shopper engagement vision across Europe, with a primary focus on the UK.
- Work closely with UK & EU commercial teams to influence strategic decisions, drive growth and ROI through the development and execution of annual shopper marketing plans and budgets.
- Collaborate with the brand, product, and sales teams to ensure cohesive and fully maximised marketing plans, including input into the NPD process.
- Build strong peer-to-peer relationships with key retail partners, creating plans encompassing range, merchandising, NPD, and promotional activities.
- Oversee the effective execution of in-store and online promotional activities, ensuring efficient implementation and maximised impact.
- Leverage your understanding of consumer and shopper behaviour to shape the brand strategy and champion excellence in execution.
What skills and experience do I need for this role?
- Demonstrable experience in shopper marketing across multiple environments.
- Proven ability to manage and monitor budgets to ensure maximum ROI for shopper marketing activities.
- Strong project management skills with the ability to lead cross-functional teams.
- Excellent communication skills, both internal and external, to build robust working relationships.
- Experience in developing and executing category management plans.
- Strong proficiency in PowerPoint and Excel.
- Creative thinker with an eye for innovation and new ideas.
- Experience supporting commercial retail teams and influencing strategic decisions.
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.