Social Content Executive

Description:

We’re looking for a creative and proactive Social & Content Executive to join Plate Up at an exciting stage of our growth. Reporting to the Marketing Director, you will support the execution of our social and content strategy, helping to grow our brand presence, strengthen community engagement and bring Plate Up to life across digital channels.

In this fast-paced and high-impact role, you will be responsible for creating and publishing engaging, on-brand content across social platforms. Your focus will be on capturing attention, sparking conversation and inspiring customers to discover, shop and cook with Plate Up in a way that feels effortless, exciting and impossible to scroll past!

Plate Up is a recipe-to-shop app designed to simplify the way people plan, shop and cook dinner. We work with celebrity chefs and develop our own curated recipes, allowing customers to choose meals they love and have the exact ingredients delivered at supermarket prices. Unlike traditional recipe boxes, there are no subscriptions or mark-ups. Customers only buy what they need and can add everyday household items to complete their weekly shop. We partner with some of the UK’s most exciting brands and supermarket retailers, and this role will support the delivery and performance of these commercially important campaigns. Our vision is to reshape grocery shopping for the next generation, making it more flexible, affordable and inspiring.

To be successful in this role, you’ll bring a genuine passion for digital storytelling that resonates with audiences and drives engagement. You’ll have an eye for detail, strong creative instincts and confidence working across graphics. Comfortable reviewing performance data, you’ll be able to identify what’s working, spot trends and help refine our content approach over time.

We see you as someone who makes things happen, sets high standards and displays an approach of “We can achieve things that others thought were out of reach”. You are calm under periods of high-intensity scaling and the inevitable moments of chaos that come with a scale-up environment. If you have ever dreamt of building a brand into a global player, then this could be the perfect fit for you!

Key responsibilities:

• Adapt campaign assets into social-first formats that resonate across key platforms
• Schedule and publish content across social channels
• Create engaging, platform-native content (graphics, carousels and short-form assets) aligned to the campaign calendar and supporting content creation with the wider team
• Write and optimise social captions in line with Plate Up’s tone of voice
• Monitor performance metrics and report insights to support optimisation
• Manage day-to-day community engagement, responding to comments and messages professionally
• Create tracked links and support brand and partner campaign activity
• Collaborate with marketing and food teams to align social output with wider campaigns
• Proactively bring creative ideas aligned to seasonal moments, trends and cultural events

Key skills:

• 2+ years experience in social media, content or digital marketing within a fast-paced brand or agency environment
• Strong understanding of Instagram, TikTok and emerging short-form content trends
• Confident using design tools such as Canva, Adobe or similar, with a strong visual eye with the ability to create scroll-stopping content
• Strong copywriting skills and confidence adapting tone of voice across formats
• Comfortable reviewing engagement and traffic metrics, with curiosity to understand what drives performance
• Highly organised and able to manage multiple content streams and deadlines
• Proactive mindset with the confidence to bring ideas forward and take ownership of projects
• Strong communication skills and ability to collaborate across teams
• Ambitious, growth-minded and excited by the opportunity to help scale a brand