Social Media Executive

Description:

Are you looking for a Social Media Executive role that’s full of FUN in Birmingham? Who wouldn’t want to discover the most exhilarating, mental, and physical challenges at the Bear Grylls Adventure! Or work for what can only be described as a giant box of LEGO® at LEGOLAND Discovery centre Birmingham.

What we are looking for

• Proven experience of developing a social first content across multiple platforms
• A creative and organised individual, with a gift for crafting engaging and effective social content and campaigns
• Expertise in TikTok, Instagram and YouTube (desirable)
• Passion for social media content and trends and have an active interest in popular culture and celebrity
• You’ll be interested in the attractions industry and the wider Merlin portfolio of brands.
• Experience working with a marketing team

Working with the Head of Social Media and Head of Marketing, you’ll help develop content strategy for two attractions – The Bear Grylls Adventure and LEGOLAND Discovery Centre Birmingham and create finger on the pulse content, going where the biggest conversations happen. Driving growth in social reach and engagement amongst relevant target audiences, you’ll also identify strategies that are platform specific - Instagram, Facebook, Twitter and TikTok.

Working with the broader marketing team, you’ll develop a brand personality, with tone of voice and content guidelines. You’ll also live and breathe Global Brand Guidelines and develop content that progresses our brand story.

Another exciting part of the role is coordinating content shoots across different teams including Marketing, Operations and Health & Safety, ensuring all necessary paperwork and documents are submitted. Plus, fostering relationships with content creators and seeking out collaborative opportunities.

This is a full-time, fixed-term role, based at the Bear Grylls Adventure. Ordinarily working days will be Monday to Friday.

What’s in it for you

Alongside working with new and emerging technologies and tools to develop social media content, you’ll also receive:

• Salary of £23,000 per annum
• 40% off LEGO online and 25% discount in our retail shops and restaurants
• Merlin Magic Pass - giving you free tickets to all our attractions worldwide for you, your family, and friends every year
• Employee pricing up to 55% off cinema tickets
• Free parking
• Five-minute walk from Birmingham International Train Station