Description:
We’re looking for a creative, strategic, and data-driven Social Media Manager who can elevate our brand presence and build communities across social platforms. You’ll lead our social media strategy, create stand-out content, build and engage our community, and drive brand awareness and consideration through partnerships, influencer campaigns, and social storytelling.
This is a hands-on role for someone who loves crafting content, spotting trends, and using social media to make an impact.
Key Responsibilities
Content Creation:
- Develop, plan, and execute engaging content across all social channels (mainly Meta and Tik Tok) – including short-form video, imagery, and stories.
- Capture, edit, and produce high-quality video and photo content for use across organic and paid channels.
Manage customer and influencer photo/video shoots to ensure we capture high quality visuals
Community Building:
- Engage authentically with our audience, building a loyal and active community that advocates for the Smile Kitchens brand.
Influencer Outreach & Management:
- Identify, onboard, and nurture relationships with influencers and creators who align with our brand values, to drive referrals and revenue at a positive ROI
- Manage influencer partnerships from concept through to execution, ensuring deliverables drive measurable results.
Brand Partnerships:
- Develop and manage collaborative campaigns and joint initiatives with complementary brands to amplify reach and engagement.
Social Campaign Development:
- Plan and execute high-impact social media campaigns around key kitchen design trends and seasonal periods.
Performance & Insights:
- Analyse campaign and content performance, providing actionable insights and recommendations to optimise results.
Commercial Focus:
- Ensure social activity supports wider business goals, contributing to traffic, conversions, and brand growth.
Skills & Experience
- Proven experience managing social media channels for a consumer brand or agency.
- Strong video editing and content creation skills – confident behind and in front of the camera.
- Excellent understanding of social trends, storytelling, and platform best practices.
- Experience in influencer marketing and brand collaborations.
- Strong commercial understanding with the ability to interpret data and deliver performance-driven improvements.
- Creative thinker with a keen eye for design, detail, and what resonates with audiences.
- Excellent communication and relationship-building skills.
- Highly organised, proactive, and adaptable to a fast-paced, growing environment.