Description:
We are looking for an enthusiastic, organised and creative Social Media Manager to lead our presence on all social media channels. You will be responsible for planning, creating, and delivering high-quality content that aligns with our wider marketing strategy and supports business growth. This role is perfect for someone who is enthusiastic and has a genuine love and interest in social media. This role reports directly into the Founder and works closely with them on strategy, performance and creative direction.
KEY RESPONSIBILITIES
Social Media Strategy & Planning
- Manage our social media strategy across all social media channels
- Plan content in line with the wider marketing and email calendar
- Ensure all posting is purposeful and strategic
- Maintain clear, organised content and production schedules
- Monitor trends, platform updates, and industry news
- Own key social KPIs including reach, engagement, saves, traffic and revenue contribution and report on results, learnings and next steps
- Analyse content performance weekly and turn insights into new concepts
- Identify winning formats and scale them across platforms
- Content Creation & Execution
- Create high-quality, on-brand content (Reels, Stories, TikToks, static posts)
- Plan concepts and formats in advance and oversee execution
- Ensure content is created with both organic and paid usage in mind
- Ensure consistent tone of voice
Photoshoot & Production Management
- Lead social content capture at photoshoots
- Direct models, creators, and team members on required content alongside our Marketing Executive
- Ensure all planned social assets are captured
- Work closely with photographers and creatives to maximise usable content
Scheduling & Organisation
- Plan, schedule, and publish content across platforms
- Maintain content calendars and asset trackers
- Keep clear oversight of what is planned, in progress, and live
- Ensure deadlines are met and campaigns run smoothly
Paid Ads Creative Management
- Work closely with our Head of Ecommerce and Digital Marketing to plan and deliver high-performing paid social creative
- Develop new creative concepts for testing
- Brief and manage production of new ad content
- Support testing, reviewing, and optimising creative performance
- Analyse which creative formats drive performance and scale winning concepts
Community & Collaboration
- Build positive relationships with customers and creators
- Support wider brand campaigns and launches
SKILLS & QUALIFICATIONS
- Demonstrated previous experience within a fashion e-commerce brand
- Strong understanding of all key social media channels (Instagram, TikTok, Pinterest) and what makes content convert in D2C brands
- Experience using tools such as Canva, Adobe, CapCut, or similar
- Data-driven and comfortable reviewing performance metrics
- Confident directing shoots
- Confident both in front of the camera and creating content independently
- Clear understanding of the difference between content that performs for organic vs paid
- Comfortable working in a fast-moving, founder-led environment where priorities evolve quickly