Social Media Marketing Specialist

Description:

A flourishing UK-based floral business, renowned for bespoke arrangements and outstanding service, is on the cusp of dynamic growth both nationally and internationally. As part of this expansion, the company is seeking a passionate and results-driven Social Media Marketing Specialist/Manager to take full ownership of its digital voice and presence across platforms. This pivotal role is ideal for a dedicated marketing professional who thrives on crafting strategic content, optimizing digital campaigns, and engaging diverse audiences.

As the Social Media Marketing Specialist/Manager, you will spearhead the development and execution of social strategies aimed at enhancing brand visibility, growing a loyal online community, and driving both local and international sales. Working collaboratively with creative teams, you will ensure content is visually captivating, on-brand, and impactful.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy that aligns with business growth and branding objectives.

• Manage all social media accounts (Instagram, Facebook, TikTok, Pinterest, LinkedIn, etc.), ensuring consistent tone and visuals.

• Create compelling and aesthetically aligned content that resonates with target audiences in the UK and abroad.

• Plan, launch, and monitor paid advertising campaigns to drive reach, engagement, and conversions.

• Analyze campaign metrics, generate performance reports, and optimize strategies based on insights.

• Foster and maintain strong online community engagement through timely and professional communication.

• Collaborate with photographers and designers to produce premium visual content.

• Research and build relationships with influencers, potential partners, and key voices in international floral and lifestyle markets.

• Stay updated with algorithm changes, digital trends, and platform developments to maintain competitiveness.

Qualifications & Skills:

• Proven success in a similar social media marketing position.

• Strong understanding of digital campaign analytics, ROI metrics, SEO, and performance tools such as Google Analytics and Meta Business Suite.

• Experience with both organic and paid social strategies.

• Excellent visual and written communication abilities.

• Detail-oriented with a creative mindset and proactive approach.

• Capable of working independently and managing multiple projects under deadlines.

• Experience within luxury retail, lifestyle, or the floral industry is a plus.

What We Offer:

• The opportunity to define and shape the digital voice of a growing brand.

• Flexible working arrangements to support work-life balance.

• A compensation package that reflects your experience and the strategic value you bring.

• A collaborative, creative team culture in a business poised for international recognition.

• A chance to make a meaningful impact on the growth and global positioning of the brand.