Description:
The Social Media Team enhances the University’s reputation by leading the development and use of social media channels for current and prospective students, staff and academics, funders, policy makers, alumni and other audiences around the world.
The role of Social Media Officer requires an outward facing, trend-aware expert in content creation and channel development.
You’ll be confident leading coordination and delivery of timely, authentic and relevant social media activity; sharing our award-winning student experience and world-leading research through content and campaigns developed in collaboration with stakeholders and colleagues across the university. You’ll identify and develop social media formats and approaches and align the wider university community’s social media practice.
In return, you’ll work collaboratively with some of the most inspiring students and academics to enhance the University’s global reputation.
Main Duties And Responsibilities
- Plan, develop and publish engaging high quality content for the University’s social media channels - primarily Instagram, LinkedIn and TikTok - in collaboration with creative content teams and other stakeholders.
- Manage day-to-day posting schedules ensuring timely and relevant updates that reflect key university news, campaigns and announcements.
- Write compelling, accessible and inclusive copy tailored to different audiences (students, staff, alumni, prospective students, industry partners)
- Support the development and implementation of the university’s social media strategy in line with institutional goals.
- Plan, coordinate and evaluate social media campaigns for student recruitment, reputation and events.
- Collaborate with academic schools and professional services to identify and amplify impactful stories.
- Oversee community management and coordinate resources to ensure timely responses to UGC including comments and mentions, fostering positive engagement with the University’s key audiences.
- Identify and escalate reputational risks, sensitive issues or crises to senior colleagues.
- Track, analyse and report on social media performance using analytics tools, providing insight and recommendations to improve engagement and reach.
- Keep up to date with trends, platform developments and emerging tools to ensure the university remains innovative.
- Act as a brand guardian, driving appropriate usage and messaging by ensuring accurate and consistent representation within the brand and reputation guidelines, to create a clear, confident, consistent voice with correct use of visual ID.
- Any other duties as required including attendance at events and other critical business activity throughout the year including evenings and weekends.