Sponsorship Manager

Description:

As a Sponsorship Manager, you will be instrumental in driving revenue for our portfolio of North American business conferences. This role requires a consultative, needs-based sales approach and the ability to effectively communicate the value proposition of our events to potential sponsors. You'll gain exposure to diverse business topics and build valuable professional contacts while honing your sales and negotiation skills.

Key Responsibilities:

· Consistently meet and exceed sponsorship sales targets for each assigned conference.

· Employ a consultative/challenger approach to effectively communicate the benefits of sponsorship.

· Develop customized, needs-based proposals that align client objectives with our event offerings.

· Proactively generate new business leads through various channels.

· Conduct thorough research and build prospect databases using industry intelligence and tools like Apollo.

· Manage the entire sales cycle, from prospecting and negotiation to contract signing and post-sale client management, ensuring seamless execution of sponsorship agreements.

· Maintain accurate sales pipeline management and forecasting.

· Adhere to Strategy Institute's sales processes and best practices.

· Collaborate effectively with the conference team to balance sales opportunities with content quality, maximize event promotion, and ensure smooth on-site execution.

What You'll Bring:

· Minimum 2 years B2B media/events sales experience

· Proven track record in B2B sales, preferably within the publishing, conference, or exhibition industry.

· Demonstrated success in a full-cycle (360°) sales role, with a focus on outbound lead generation.

· Experience using lead generation software (e.g., Apollo) and CRM systems (familiarity with HubSpot is a plus).

· Experience managing client relationships and sales pipelines.

· A self-motivated, entrepreneurial mindset with a proactive approach.

· A positive, hardworking attitude and a willingness to learn and improve.

· Exceptional communication, presentation, and relationship-building skills.

· Strong project management, organizational, and time-management skills.

· Proficiency in word processing and online research.

· Excellent negotiation and interpersonal skills.

· Ability to maintain a high volume of phone, email, and in-person contact with clients and prospects.

· Ability to effectively probe, engage, consult, and inspire clients, conducting strategic conversations.

· A strong drive to exceed sales and retention goals.