Strategic Marketing Lead

Description:

As our Strategic Marketing Lead, you will craft impactful brand and marketing campaigns that resonate with our priority audiences and directly contribute to the delivery of our ambitious "Together for Animal Welfare" strategy.

We will look to you to leadand nurture a high-performing team of marketing specialists, fostering a culture of creativity, innovation, collaboration, and continuous growth, this includes partnering with leading creative agencies to deliver best in class integrated campaigns that cut through the noise and build lasting brand consideration and trust. With a growth mindset you will driveinnovation in our marketing approaches, embracing digital-first thinking and exploring emerging technologies to maximise our impact.

You will collaborate with expert colleagues across the RSPCA, from frontline operations to advocacy and fundraising, using your marketing insight and influencing skills to agree the optimum strategy ensuring an integrated approach and delivering a unified customer experience. A key part of the role will be to empower teams across the RSPCA with the tools and guidance to apply best in class marketing practices and ensure brand consistency and impact in their communications.

Turning data into actionable insights, working closely with our Strategic Planning and Customer Engagement functions, you will continuously refine our strategies and maximise effectiveness and you will manage a significant marketing budget with responsibility for ensuring every pound works hard to achieve our purpose.

To thrive in this role, you should have a solid understanding of strategic marketing principles and experience delivering multi-channel campaigns to diverse audiences. Exceptional communication skills—both written and verbal—are essential, as is the ability to collaborate, inspire, and guide others.

We are looking for candidates who also demonstrate:
 

• A flexible and adaptable approach, thriving in a dynamic environment.
• Experience in supporting, developing, and motivating a marketing team, including remote working.
• Strong interpersonal skills to build confidence, understanding, and alignment across stakeholders.
• Confidence with interpreting data to make informed, thoughtful decisions.
• Curiosity, creativity, and a commitment to continuous learning and improvement.
• Ability to work both independently and collaboratively, balancing priorities effectively.
• Deep knowledge of strategic marketing, digital tools, and brand application.
• Proven experience translating insights into meaningful campaigns and strategies.
• Experience managing multi-channel campaigns and launching initiatives.
• Strong copywriting skills to create clear, engaging, and empathetic communications.
• This is an exceptional opportunity to make a real difference for animals. If you are a strategic marketing professional who values collaboration, creativity, and purpose, we want to hear from you.