Strategy Director

Description:

That Lot, a creative social media agency, is looking for a highly experienced and strategic Strategy Director for a 3-month fixed-term contract based in London (hybrid). This is a senior leadership role overseeing the Strategy & Activation department and leading a team of Strategists, Paid Specialists, and Analysts. The successful candidate will drive high-level social-first campaigns for global brands, working across integrated teams to deliver impactful and innovative strategies that spark meaningful engagement.

About the Role:
As a Strategy Director, you will be at the helm of strategic planning and team leadership. This role demands a mix of creative insight, data-driven thinking, and people management skills. You’ll act as a senior counsel to clients and internal teams, driving strategic vision, ensuring campaign effectiveness, and guiding the development of innovative ideas. The position also requires a strong understanding of social media platforms, paid media, and analytics.

Key Responsibilities:

• Lead and manage the Strategy & Activation department across social-first campaigns

• Serve as the senior strategic lead, ensuring delivery of culturally relevant, high-impact strategies

• Oversee new business development, high-value pitches, and client expansion opportunities

• Act as a trusted advisor to senior clients and stakeholders

• Manage resource allocation, project performance, and team development

• Ensure strategic alignment with measurable ROI and business goals

• Provide thought leadership, drive visibility through media, speaking engagements, and internal initiatives

• Work closely with the analytics and paid media leads to guide data-led decisions

• Maintain financial accountability, including forecasting and tracking departmental targets

Skills Required:

• Strategic thinker with the ability to simplify complex challenges into actionable plans

• Deep expertise in social media marketing, content strategy, and campaign execution

• Strong leadership and team management experience

• Exceptional communication and presentation skills, especially for high-stakes pitches

• Analytical mindset with attention to both creative and financial details

• Experience handling multiple concurrent projects while meeting tight deadlines

• Ability to proactively identify growth opportunities and strategic business development initiatives

Perks and Benefits:

• 25 days holiday, plus 2 extra days at Christmas and 2 volunteer days annually

• Hybrid working model with 2 days in-office per week

• Access to Employee Assistance Program and mental health support

• Discounted gym membership

• Cycle to Work scheme

• Annual summer and Christmas parties

• Pension scheme and optional health insurance