Technical CRM Manager

Description:

Technical CRM Manager

Our client is scaling rapidly following a major investment and is redefining how it connects with customers through data and technology. With a strong CRM foundation already in place, they are now focused on deepening their personalisation capabilities and bringing more technical expertise in-house. This hire is critical to reducing reliance on external agencies and accelerating the shift to a truly automated, insight-led CRM engine.

The Technical CRM Manager will act as the in-house platform expert, owning the hands-on build, execution, and optimisation of CRM journeys and personalisation within Bloomreach.

Role Highlights:

• Build and deploy complex, triggered lifecycle journeys directly within Bloomreach
• Own automation logic, decisioning rules, and dynamic personalisation at scale
• Configure and optimise journeys, including QA, testing, and data validation
• Act as the internal SME, reducing reliance on external agencies
• Continuously refine performance through hands-on optimisation and testing

You Will Need

• Deep, hands-on experience with Bloomreach or similar CDP/CRM platforms (e.g., Braze)
• Proven ability to build complex automated journeys and triggers independently
• Strong understanding of data structures, segmentation, and logic-based targeting
• Experience owning QA, execution, and troubleshooting within CRM platforms
• Background in technical CRM roles (e.g. CRM Developer, Email Engineer, CDP Specialist)

Why You’ll Love It:

• High-impact role with real ownership of CRM platform capability
• Opportunity to become the go-to technical expert in a growing team
• Backed by significant investment and ambitious growth plans
• Hybrid working with a collaborative, high-performing CRM team