Description:
This is the perfect role for a creative marketeer with a love of books and bookshops. Working in HarperCollins UK’s dedicated Trade Marketing team within Group Sales, and alongside sales managers, divisional marketeers and publicists, the Trade Marketing Manager drives HarperCollins communications and relationships with booksellers across the UK and Ireland, including independents, Waterstones, Foyles and Blackwell’s. The Trade Marketing Manager plays a crucial role in spreading the word about HarperCollins UK’s new publishing, building buzz to favourably position new book releases ahead of the sales team selling cycles, and creating relevant assets to help drive sell through on publication.
Key Tasks And Accountabilities
- Manage our book programmes for independent booksellers in the UK and Ireland – including website, social media, email and trade events
- Work with Trade Marketing team colleagues on the delivery of the annual ‘Big Book’ trade events programme in the UK and Ireland, playing a key role in the development of the creative, the physical/digital events and author film content
- Act as the link for the Field Sales Team into the divisional marketing teams
- Working with divisional marketing colleagues, develop and implement bookshop trade plans for focus titles including proofs, signed books, cover reveals and author activity
- Working with divisional marketing teams on creative POS planning, ensuring POS follows the relevant Sales critical path
- Devise activity to position HarperCollins books and authors at the heart of industry events, including Bookshop Day, Independent Bookshop Week and the annual Booksellers Association Conference
- Work with divisional colleagues on trade plans for high priority event books and indie focussed titles – adding value from acquisition through to post publication
- Always seeking new opportunities to evolve HarperCollins trade marketing programme, trying and testing new strands to help shape the role and activity to best serve our customers current needs
Your first three months
- Establish a network of trade marketing contacts across the HarperCollins divisions
- Manage the day to day running of our Independent Thinking and HarperInsider social channels on X and Instagram
- Create and send regular email marketing and communications to our dedicated indie and Waterstones contact lists
- Work with divisional colleagues to create and implement pre and post publication trade plans for key bookshop focused titles
- Begin to build relationships with leading booksellers at independents and Waterstones – both through social/email, regular bookshop visits and industry networking opportunities
- Help with the creation and delivery of the HarperCollins Big Book events programme and supporting marketing material
Experience required
- Knowledge or experience of the publishing industry
- Website/social media management experience
- Ability to multitask across numerous and diverse tasks
- Working with multiple stakeholders