Description:
We are looking for a Yield Manager to join our Threefold agency, working on our Boots Partnership. You will run a successful yield strategy to maximise digital ad revenue using insight and analysis to support commercial growth. This role is a hybrid position across our London & Nottingham offices and travel will be required to both.
What you'll be doing
We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, here's an idea of what your responsibilities will look like:
- Maximising media revenue growth across Boots’ online channels, leveraging price floor optimisation and inventory yield management to maximise opportunities and contribute to BMGs retail media strategy.
- Set-up and management of managed-service programmatic campaigns and deal IDs, ensuring full delivery against pre-determined budgets and objectives.
- Reporting into the Media Manager and playing a pivotal role in working in collaboration with the wider SMG media team to define the on-going BMG media development strategy to ensure relevance and quality of current and future offering.
- On-going analysis of booking patterns/fill rates, CPMs and market trends whilst monitoring competitor performance to enable effective yield management and forecasting of revenue performance to ensure media availability and prices are maximized at all times.
- Ensure data is being effectively and consistently utilised to improve media performance and revenue potential. Build out Boots’ onsite first-party data strategy
- Develop out programmatic rate card and support wider BMG team with utilising learnings from this area with development of overall BMG media rate-cards
- Develop strong working relationship to integrate teams across the SMG business including:
- BMG client team to understand client demand, needs and wants and alignment to trading priorities whilst supporting in brief responses where appliable.
- BMG campaign team to ensure smooth end to end media delivery and alignment to Boots channel teams.
- BMG insight team to support with campaign performance, in depth media analysis and development of targeting capabilities ensuring we have access from Boots data science team for all required data points.
- SMG media team to work in collaboration to continue to evolve and future proof the BMG media offering.