Description:
As a key member of the EMEA Marketing Team, we are seeking a motivated and curious Account Based Marketing Executive to support high-impact, account-based marketing programmes and executive experiences across the region. This role offers hands-on exposure to Account Based Marketing helping drive executive engagement, accelerating pipeline, and strengthening relationships with enterprise customers and partners throughout EMEA. The ideal candidate will be highly organised, eager to learn, creative, and results-driven, with some experience in supporting, executing, and optimising integrated ABM campaigns, bespoke events, executive experiences, and multi-channel programmes. You will assist with campaign coordination, help track and report on programme effectiveness, and work closely with Sales, PMM, Demand Generation, and other cross-functional teams to ensure campaigns deliver maximum impact and ROI.
Location: This is a remote position open to candidates based in a commutable distance to London. You should apply if:
- You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
In this role you will:
- Support Enterprise Sales with account-based marketing initiatives to help generate new pipeline and accelerate existing opportunities.
- Assist in planning and executing ABM programs and campaigns, including 1:1 or 1:Few activities for priority accounts.
- Help coordinate bespoke ABM plays such as events, webinars, digital campaigns, direct mail, and customer engagement activities. Collaborate with Sales on account-specific activities, providing research, insights, and tailored communications to support pipeline growth.
- Own campaign execution and operations for EMEA ABM programmes, including briefs, workflows, UTMs, naming conventions, tagging, vendor coordination, performance tracking, and reporting.
- Support ABM budget tracking and optimisation, helping ensure marketing spend aligns with business priorities and is accurately recorded. Assist in monitoring campaign performance to understand impact.
- Assist with measurement and reporting for assigned accounts, tracking engagement, meetings, and basic pipeline activity.
- Champion Samsara’s culture and values.
Minimum Requirements:
- Familiarity in ABM or demand generation ideally for B2B high-tech or enterprise accounts.
- Some experience in event management, preferably within the technology or B2B Some.
- Proven expertise in account-based marketing across multiple channels and ability to measure campaign effectiveness.
- Proficiency with Salesforce, Marketo, Excel, and ideally some familiarity with ABM tools such as Demandbase, 6sense, Outreach, ZoomInfo, Folloze, Uberflip, or similar.
- Demonstrated project and time management skills, managing multiple initiatives with tight deadlines.
- Self-motivated, proactive, and results-oriented, with a strong bias for action and focus on ROI.
- Ability to collaborate across cross-functional teams including Sales, PMM, Demand Generation, and Content.
- Willingness and ability to travel as required for executive briefings and events (up to 20% of the time).