Growth Marketing Manager

Description:

As Growth Marketing Manager, you own our paid channels that drive direct acquisition — and just as importantly, you own the data that tells us whether they're working. You're a broad marketer who builds a multi-channel strategy that maximises full-funnel performance, but you're equally at home in a spreadsheet, pulling apart a data set that doesn't quite add up until you understand why.

You will be responsible for hitting our growth ambitions, with a significant paid media budget at your disposal, overseeing short and long terms. You oversee short‑term activation and long‑term growth media channels – from paid search and paid social to TV, radio and print – ensuring the mix, flighting and targeting of each support our new‑business goals. You set long-term strategy and make just-in-time optimisations, always staying close to the commercial goals of the business. But you don't wait for a polished dashboard to tell you what's happening — you're comfortable diving into Excel or our data warehouse, building your own view when you need to, and querying a number that looks wrong rather than taking it at face value.

You partner closely with the Data Team, but you're not reliant on them for every answer. You bring a genuine point of view to measurement, challenge assumptions constructively, and are a confident, credible voice with stakeholders across the business — Finance, Product, and senior leadership included — not just with your agencies.

You're comfortable managing and mentoring your team, building a culture where data-led rigour and cross-functional collaboration are the standard, not the exception.

Your Responsibilities

Own media planning to achieve new customer growth KPI’s and evolve the full‑funnel paid marketing strategy across short‑term performance and long‑term demand‑creation channels driving efficient customer acquisition and sustainable revenue growth. 
Optimise allocation of the multi-million-pound marketing budget, using CPA, funnel and commercial data — not just platform-level reporting — to guide investment and channel-mix decisions. 
Get hands-on with the numbers yourself: build your own analysis in Excel and our data warehouse, challenge what a dashboard is telling you, and spot when something doesn't look right before it reaches a stakeholder. 
Partner with the Data Team and other functions (Finance, Product, CX) to build and continuously improve a measurement and reporting framework the wider business can trust and act on. 
Test and scale new acquisition channels to diversify the channel mix and reduce reliance on the biggest drivers, ensuring all activity complies with FCA and ASA requirements. 
Lead integrated full-funnel campaigns across Sales Activation and Brand Building channels, keeping messaging and execution consistent and delivered on time. 
Manage agency and partner relationships, building sharp briefs and holding them to a high standard of delivery and pace. 
Directly manage and develop three Performance Marketing Leads, and act as a confident, credible voice for Growth Marketing with stakeholders across the business. 

Essential

Your skills and experience

Track record of Significant experience leading growth marketing, with genuine ownership of budget and channel strategy. 
Comfortable working directly with data: fluent in Excel, confident pulling apart large or messy data sets to find the story, and happy interrogating a dashboard or querying a number that looks wrong rather than taking it at face value. 
Deep understanding of full-funnel marketing metrics (CPA, ROAS, conversion, funnel drop-off) and how to diagnose what's driving under- or overperformance. 
Experience managing significant paid budgets across brand and performance channels, including paid search, paid social and offline media. 
Confident building relationships and influencing stakeholders beyond the immediate team — Data, Finance, Product or senior leadership — and comfortable bringing evidence to those conversations in our trading sessions. 
Excellent at managing agencies, from brief through to execution. 
Understanding of audience segmentation and lifecycle targeting to build effective mid- and lower-funnel strategies. 
Experience managing and coaching a small team. 
Experience in insurance, financial services or another regulated consumer sector. 

Nice to have

Experience building or specifying your own dashboards or data models (e.g. SQL, Looker or similar) beyond Excel. 
Practical experience using AI tools or models to speed up analysis, testing or day-to-day marketing processes, and an interest in automating repetitive work rather than doing it by hand each time. 

What does success look like?

Marketing-driven sales and revenue growth is visibly increasing, with a clear line of sight from channel investment to commercial outcome. 
CPA and channel efficiency are maintained or improved even as budget and channel mix evolve. 
You've built or strengthened a measurement and reporting framework that stakeholders trust and use without needing you to explain every number. 
You're a known, credible source of data-led challenge in the business — people bring you a number to sense-check, not just the Data Team. 
At least one new acquisition channel has been tested and, where it works, scaled into the mix. 
Your Performance Marketing Leads are developing and delivering clearly against their objectives.