Brand And Communications Manager

Description:

Own the media relationship. Build and maintain real relationships with the reporters and editors who cover marketing, advertising, and enterprise technology. Pitch stories that stand up on their own merits, land coverage that a CMO would actually see, and know the difference between the two.

Put our executives in the room. Identify and win the speaking slots, panels, podcasts, and briefings that matter, and prepare our leaders properly for them — briefing docs, likely questions, the answer to the one they don't want. Positioning comes from Product Marketing and the words on the page come from Content; you own where our people show up, who they're speaking to, and whether they arrive ready.

Handle the reactive side. Draft statements, manage inbound press, and hold message discipline when something is moving quickly. You'll be the person we call at short notice, and you'll be trusted to make calls without a committee.

Run brand campaigns. Awareness-oriented placements, category sponsorships, and brand advertising — from brief through to live. You'll manage the agencies and vendors day to day and recommend where the money goes; approval sits with the CMO. These campaigns are measured on perception and salience, not pipeline. Demand Generation owns the pipeline campaigns and the target account list; you're building the recognition those campaigns land into.

Build the category narrative with Product Marketing. Take our positioning and translate it into the argument we make in public, consistently, until the category starts using our language.

Measure brand health honestly. Branded search trend, share of voice against a defined competitive set, sentiment, and coverage quality. You'll be accountable for a signal that moves, and you'll be expected to say plainly when it isn't moving.

What You Bring
 

• 5–8 years in communications or PR, with meaningful time in enterprise B2B — either agency-side or in-house
• Coverage you personally pitched and landed, in outlets you can name. Not "supported the programme that generated coverage"
• Strong, fast writing in someone else's voice. Press releases, pitches, statements, briefing docs, and executive talking points that need very little from anyone else before they go out
• Experience preparing senior executives for press, stage, and analyst conversations, including the confidence to tell a leader their answer isn't working
• Judgment under time pressure. You've handled something sensitive and can talk through how you decided what to say
• Comfort running agency and vendor relationships, holding them to a brief, and pushing back on work that isn't good enough
• Numerate about your own function. You can distinguish a coverage result that changed how buyers see us from one that just looked busy