Description:
We're seeking an ambitious and strategic Brand & Marketing Manager to join our team and drive marketing excellence across our two jewellery brands. This is a hands-on role perfect for someone who thrives in the luxury accessories space and wants to make a real impact in a fast-paced business.
You'll be the person who takes a product from photoshoot to launch, writes the brief that converts, and digs into the data to do it all better next time. You'll have autonomy, visibility across the business, and the opportunity to shape how we show up in a competitive market.
You'll take ownership of the complete product launch cycle, lead creative marketing activations, manage our email planner.
Key Responsibilities
Product Launches & Campaign Management
- Manage roduct launch process from photography and asset creation, before handing it to our Ecommerce team
- Develop campaign plans with strong messaging that resonates with our customer base
- Create and execute innovative marketing activations around product launches and key retail moments
- Coordinate with cross-functional teams to ensure seamless execution and on-time delivery
Email & Digital Marketing
- Own and develop our email marketing calendar with detailed, commercially-driven briefs
- Champion email testing roadmap in collaboration with Ecommerce team
- Lead photoshoot planning, briefing, and execution
Retail Marketing & Partnerships
- Manage day-to-day communications with PR agencies
- Build and maintain partnerships with brands and influencers
- Oversee influencer gifting strategy and relationship management
Analysis & Team Leadership
- Analyse marketing performance data including sales, engagement, and customer insights
- Provide end-of-campaign reporting with actionable insights that inform future strategy
- Work closely with Trade team to understand product performance and feature top sellers across all channels
- Oversee and mentor Content & Social Associate, developing strong management skills
What We're Looking For
Essential Experience
- 5-7 years in marketing within jewellery, accessories, fashion, or lifestyle brands (luxury or contemporary)
- Campaign planning from scratch - You've developed multi-channel campaigns with strong messaging that drives measurable results
- Retail marketing execution - Experience planning and delivering events, pop-ups, or experiential activations that create buzz
- Email marketing ownership - Track record of building testing roadmaps and improving performance metrics (CTR, conversion)
- Product launch management - You've led products from concept to market, coordinating cross-functional teams
- Photoshoot experience - Comfortable leading creative briefs and managing shoot execution
- Commercial mindset - You connect dots between creative decisions and business impact; you understand margin, conversion, AOV
- Data fluency - Can analyse campaign performance, identify insights, and translate them into action
- Emerging people management - Ready to develop your leadership skills by managing and coaching a direct report