CRM Executive

Description:

Proximity Recruitment are searching for a talented, creative CRM Executive (circa £32,000 + benefits) to join an innovative B2C leisure brand in Hemel. This fun, ambitious environment will see the successful candidate join a dynamic team in an exciting time for the business & their brands.

Responsibilities include:

• Support the Digital Manager with the development and implementation of the email marketing strategy.
• Create fresh, engaging and effective email creative for each new campaign & promotion.
• Deliver insightful creative briefs to external agencies.
• Co-ordinate support for tactical local emails, making recommendations to optimise the campaign and manage expectations on delivery timelines.
• Manage the annual email calendar; liaising with key stakeholders around the business to understand their email requirements and priorities.
• Implement email marketing best practise to drive response rates; open rates, CTO rates and revenue contribution.
• Deliver monthly campaign and database reporting and analysis, identifying trends, campaign learnings and ongoing recommendations to improve email performance.