CRM Marketing Executive

Description:

Profiles Creative is recruiting for a CRM Marketing Executive on behalf of a leading UK technology company specializing in wellness apps with over 15 million downloads. This is the first CRM hire within their marketing team, offering a great opportunity to develop and shape the role.

Key Responsibilities:

• Support execution of CRM strategies through multi-channel campaigns (email, push notifications, in-app messaging).

• Plan, create content, test, launch, and report on campaigns.

• Develop and monitor A/B tests and data-driven strategies to optimize campaign performance.

• Use data to segment audiences, personalize communications, and support marketing automation.

• Write clear, compelling copy for emails, newsletters, product updates, and social/blog content.

• Collaborate cross-functionally to drive user acquisition, engagement, and retention.

Candidate Profile:

• Experience in CRM roles, especially in campaign execution and data analysis.

• Strong analytical skills to interpret data and make informed decisions.

• Skilled copywriter able to adapt tone and style for different channels and audiences.

• Passion for technology and working in a fast-paced environment.

• Familiarity with CRM platforms and marketing tools.

• Available to work 4 days a week in Shoreditch, with some flexibility.

Additional Details:

• Hybrid working: mostly Shoreditch office.

• Multi-stage interview process: chemistry call, skills task, in-person interview.

• Expected offer timeline: 2–3 weeks.