Description:
The Data Selections Manager leads the data selections function in the Data and Analytics team, ensuring data selections are scheduled, developed, tested and checked, and delivered in accordance with the agreed brief and deadlines. In addition, this role includes the line management of a Data Selections and Reporting Officer. You will be backfilling the duties of the existing Data Selections Manager for 12-months as they are part of the project team delivering Salesforce Marketing Cloud to ARUK.
This is an exciting time to join ARUK as we are in the process of an organisation-wide change to our Digital, Data and IT processes and services. There is the opportunity to revolutionise how ARUK conducts data selections as we seek to increase the sophistication of our marketing activity and deliver an excellent supporter experience.
Key Responsibilities:
- Help the Data Selections Team to deliver team and personal goals whilst ensuring appropriate development plans and opportunities are in place
- Responsible for ensuring all data selections are produced in an accurate, consistent and timely fashion, in accordance with agreed data selection briefs and deadlines
- Manage the scheduling of delivering data selections to ensure there is clarity on what data selections are upcoming, to manage any potential clashes and to plan and prioritise the workload
- Develop an excellent process and structure for delivering data selections that guarantees their consistency and accuracy
- Work with stakeholders to ensure data selection briefs are completed correctly, definitions are clarified, and the final selection meets the criteria outlined in the brief
- Work with the Business Intelligence Manager to identify insight-driven recommendations for campaign planning, and to ensure testing within data selections is valid and robust
- Attend end of campaign meetings, and lead on the presentation of results and test outcomes and feedback on process improvements
- Work with the Business Intelligence Manager to drive forward innovations in data selections, such as using propensity models to identify the right supporters to communicate with
- Continually seek to improve the data selection process with the aim of automating and streamlining to improve the accuracy of selections
- Lead on the implementation of a campaign planning process focussed on driving improvement in selection results through data-informed decision-making
- Play a leading role in the planning of the calendar to manage communication activities
- Provide advice and guidance to teams on the implications of Data Protection Legislation for data selections and ensure all data selections comply with this legislation
- Work with the Business Intelligence and Data Management functions of the team to ensure the necessary data is being captured to enable campaign analysis to be conducted
- Work with 3rd parties to ensure the timely and secure transfer of data selection files
- Provide training and assistance to stakeholders to assist them in following the data selection process
Knowledge, skills and experience needed:
- Experience of leading and developing a team of technical experts, ensuring clear roles and responsibilities and driving high performance
- Extensive experience of using large relational databases and analysis packages and working with large and complex datasets
- An excellent working knowledge of SQL
- Experience of building complex queries and producing data selections from a database package or through SQL querying
- Excellent knowledge of data protection legislation and its application in marketing
- Track record of delivering high quality work
- Enthusiastic and positive approach to stakeholder management, understanding the importance of regular and clear communications
- Advanced Excel skills
- Proven ability to work to a high standard and with an eye for detail
- Ability to work on own initiative and manage multiple tasks simultaneously
- Excellent problem-solving skills
- Collaborative approach to delivering projects
- Excellent ability to plan and organise own workload and the wider team’s
- Excellent verbal and written skills