Description:
As the Digital Analytics Lead, you will act as the bridge between business objectives, technical implementation, and actionable insight.
Responsibilities include:
- Leading digital measurement strategy across websites, campaigns, digital products and customer journeys.
- Designing measurement frameworks, KPI structures, event taxonomies and tracking strategies.
- Translating business requirements into technical analytics specifications for delivery teams and external agencies.
- Taking ownership of digital analytics implementation across GA4, Google Tag Manager and associated technologies.
- Auditing and improving data layers, identifying tracking gaps, and defining implementation requirements.
- Providing hands-on leadership across QA, governance, troubleshooting and tracking design.
- Delivering insight and customer journey analysis that drives business decisions and optimisation opportunities.
- Managing analytics agency relationships and supporting procurement activity where required.
- Line managing and developing a Digital Analytics Implementation Specialist.
- Championing best practice across privacy, consent management, data quality and analytics governance.
Your Skills & Experience
You will have:
- Strong commercial experience in digital analytics and measurement strategy.
- Hands-on expertise with GA4, Google Tag Manager, event tracking, QA and analytics governance.
- Proven experience auditing, designing and implementing data layer requirements.
- Experience creating technical briefs and requirements for developers and web agencies.
- Strong understanding of customer journey analysis and digital performance measurement.
- Experience translating business objectives into measurable KPIs and reporting frameworks.
- Excellent stakeholder management and communication skills.
- The ability to work autonomously and confidently lead technical analytics initiatives.
Desirable experience includes:
- Custom JavaScript and advanced GTM implementations.
- BigQuery and analytics data environments.
- Product analytics experience.
- Consent management platforms and privacy-focused measurement approaches.
- Power BI, Tableau, Looker Studio, SQL or related analytics technologies.
What They Offer
- Pension contributions of up to 11%.
- Predominantly remote working with occasional office visits.
- Flexible working arrangements.
- Learning and development opportunities.
- Employee benefits and wellbeing support.
- The opportunity to lead digital measurement strategy and develop leadership experience through direct line management responsibility.