Digital Product Manager

Description:

As Digital Product Lead, you will take strategic ownership of a global digital platform, ensuring it delivers commercially, scales effectively, and integrates seamlessly with CRM, CRO, SEO, and emerging AI-driven capabilities. This is a senior role with a focus on product thinking, cross-functional leadership, and roadmap ownership rather than day-to-day execution.

Key responsibilities include:

• Leading the end-to-end strategy and performance of the digital platform
• Driving a roadmap that unifies content, CRM, CRO, SEO, and digital marketing teams
• Expanding digital experiences across long-form content, onboarding journeys, and other productised web initiatives
• Championing AI-powered innovation across the platform and CRM stack
• Managing budgets, agencies, and external partners to deliver ROI
• Embedding a data-first approach across all product improvements and experiments

Your Skills & Experience

You’ll be a strong fit if you have:

• Proven experience in digital product or web product management roles
• Exposure to CRM, CRO, SEO, and digital platforms in a performance-led environment
• Experience building and delivering product roadmaps in fast-paced businesses
• Strong stakeholder management skills, comfortable leading without being fully hands-on
• A keen interest in AI tools and digital innovation