Description:
As Ecommerce Manager, you will take ownership of Japan’s digital trading performance and customer journey, ensuring best-in-class ecommerce execution.
Key Responsibilities:
Ecommerce Strategy & Growth
- Develop and execute the ecommerce growth strategy for the Japan market
- Drive revenue growth, conversion optimisation, and customer acquisition initiatives
- Identify new commercial opportunities to increase online sales performance
Website Trading & Merchandising
- Manage day-to-day trading performance across the Japanese ecommerce platform
- Optimise product merchandising, site navigation, and landing pages
- Build promotional calendars aligned with seasonal campaigns and product launches
Performance Marketing Collaboration
- Partner closely with paid media, CRM, SEO, and affiliate teams to maximise traffic and ROI
- Align digital marketing campaigns with ecommerce sales objectives
- Support customer retention and loyalty strategies
Customer Experience Optimisation
- Continuously improve website UX and customer purchase journey
- Analyse user behaviour and identify friction points impacting conversion
- Implement A/B testing and conversion rate optimisation initiatives
Data & Performance Analysis
- Monitor daily, weekly, and monthly ecommerce KPIs
- Analyse website traffic, customer behaviour, conversion funnel, and campaign performance
- Produce insights and recommendations to improve commercial performance
Market & Localisation Management
- Ensure all ecommerce content and campaigns are fully localised for Japanese consumers
- Monitor local market trends, competitor activity, and customer preferences
- Collaborate with global teams to adapt international strategies for the local market
What We’re Looking For
Required Experience:
- 4+ years experience in ecommerce, digital trading, or online retail management
- Proven track record driving online revenue growth in ecommerce businesses
- Strong understanding of ecommerce KPIs including conversion rate, AOV, CAC, retention, and ROAS
- Experience managing website merchandising and digital trading calendars
- Strong analytical skills with experience using Google Analytics, Shopify, Adobe Analytics, or similar platforms
- Experience working cross-functionally with marketing, CRM, and product teams
- Native or fluent Japanese language skills
- Strong business-level English communication skills
Preferred:
- Experience working in health, fitness, beauty, lifestyle, or FMCG brands
- Experience in DTC (Direct-to-Consumer) ecommerce brands
- Understanding of Japanese digital consumer behaviour and local ecommerce trends
- Experience with CRO, A/B testing, and UX optimisation