Ecommerce Manager

Description:

As Ecommerce Manager, you will take ownership of Japan’s digital trading performance and customer journey, ensuring best-in-class ecommerce execution.

Key Responsibilities:

Ecommerce Strategy & Growth
 

• Develop and execute the ecommerce growth strategy for the Japan market
• Drive revenue growth, conversion optimisation, and customer acquisition initiatives
• Identify new commercial opportunities to increase online sales performance
   

Website Trading & Merchandising
 

• Manage day-to-day trading performance across the Japanese ecommerce platform
• Optimise product merchandising, site navigation, and landing pages
• Build promotional calendars aligned with seasonal campaigns and product launches
   

Performance Marketing Collaboration
 

• Partner closely with paid media, CRM, SEO, and affiliate teams to maximise traffic and ROI
• Align digital marketing campaigns with ecommerce sales objectives
• Support customer retention and loyalty strategies
   

Customer Experience Optimisation
 

• Continuously improve website UX and customer purchase journey
• Analyse user behaviour and identify friction points impacting conversion
• Implement A/B testing and conversion rate optimisation initiatives
   

Data & Performance Analysis
 

• Monitor daily, weekly, and monthly ecommerce KPIs
• Analyse website traffic, customer behaviour, conversion funnel, and campaign performance
• Produce insights and recommendations to improve commercial performance
   

Market & Localisation Management
 

• Ensure all ecommerce content and campaigns are fully localised for Japanese consumers
• Monitor local market trends, competitor activity, and customer preferences
• Collaborate with global teams to adapt international strategies for the local market
   

What We’re Looking For

Required Experience:
 

• 4+ years experience in ecommerce, digital trading, or online retail management
• Proven track record driving online revenue growth in ecommerce businesses
• Strong understanding of ecommerce KPIs including conversion rate, AOV, CAC, retention, and ROAS
• Experience managing website merchandising and digital trading calendars
• Strong analytical skills with experience using Google Analytics, Shopify, Adobe Analytics, or similar platforms
• Experience working cross-functionally with marketing, CRM, and product teams
• Native or fluent Japanese language skills
• Strong business-level English communication skills
   

Preferred:
 

• Experience working in health, fitness, beauty, lifestyle, or FMCG brands
• Experience in DTC (Direct-to-Consumer) ecommerce brands
• Understanding of Japanese digital consumer behaviour and local ecommerce trends
• Experience with CRO, A/B testing, and UX optimisation