Founding Creative Director

Description:

Siena is building the intelligence layer for CX, and we're about to launch several products in quick succession. We are not looking for someone to execute a brief well. We are looking for the person whose taste the rest of the company gets measured against: someone who looks at a landing page and can't not have an opinion, who would rather kill a launch than ship something mediocre, and who has owned creative direction before, not just contributed to it.

If you need a creative director above you setting the vision, a team to delegate to on day one, or a slow, considered, one-project-at-a-time pace, stop reading now. This isn't that job.

If you're the person other designers already defer to on taste, continue.

This is a craft title. Not a headcount title.

You will ship personally for the first year and set the bar for everyone who comes after. Over time you will build a small internal agency, two to three people across design, motion, and content, that can brief, position, and launch without outside help.
 

• Narrative and positioning across every launch - design as strategy, not decoration
• Every artifact that goes to market: landing pages, launch video, decks, social
• The design system, from v3 onward
• The bar, full stop - if it ships under the Siena name, you made it or you signed off on it
   

What it takes to be in the room
 

• Taste, above everything, and evidence you can defend it. Specific, defended opinions about what's good and why.
• A track record of owning creative direction, not just contributing to it. Agency or in-house, brand refresh or full launch - you've been the person whose call was final, not the one waiting on notes.
• Narrative thinking. Design as positioning. You should already have a point of view on how a brand like Siena should be positioned, not just how it should look.
• AI as a working tool, not a threat to your taste. You've already built something with AI - an app, a prototype, a mockup - and you want to get technical enough to ship a landing page yourself within a year. Anti-AI is disqualifying.
• Range that travels. Your background doesn't have to be SaaS. Fashion, art, consumer brand, editorial - what matters is whether your taste holds up somewhere new.
• A pattern of shipping in chaos, not around it. Multiple launches in flight, feedback that moves in hours not weeks. If your best work happens on a slow, protected timeline, that's useful information - it's just not this role.