Global Paid Search Manager

Description:

We are actively looking for a Global Paid Search Manager working exclusively with one of the world’s leading Beverage companies to advance and scale their digital maturity across a Global Digital network, including US, GB, NEU and LATAM markets.

Working on a deep dive, quarterly cycle model, the role will require you to audit a market’s account setup, strategy and approach, helping local teams adopt global principles and ensuring best in class practices – such as overseeing account restructures, reviewing bid strategies, budget planning etc.

Whilst activation sits within local markets, you will be a strong influencer - ensuring that paid search action plans are drafted and delivered through an effective governance structure, intervening with weekly ops calls and providing topline reporting. Along with ad-hoc search education, you will also support local markets by providing guidelines and facilitating training – ensuring all of our markets have access to best-in-class practice and knowledge.

Working with the latest Google scorecard, the role involves a review of adoption levels across Google features – such as the use of automation, value-based bidding etc to maximise deployment. Pending on the market and destination state, a POV is required to determine whether the latest development is suitable for that market.

Key Roles & Responsibilities

Support the rollout of the Diageo search strategy across new markets:
 

• Market Discovery: Based on Global Search ambitions, deliver findings for market based on content, destination, and consumer-led research to define the role of Paid Search (short and long term) in-market and an action plan.
• Support in defining market keyword/thematic strategy, including portfolio & destination.
• Budget planning: Train local markets on forecasting the cost of funding always-on search for their strategies.
• Ad-hoc Search education: Support markets in any ad-hoc needs related to Search training and education for OMG teams and the client.
• Roll out updated Global Search taxonomy in partnership with the media ops team.
• Help markets advance on the maturity model such as deploying the next level feature – e.g., shift towards value-based bidding.
• Drive testing roadmap related to PPC/SEO integrations.
• Deep dive into DTC performance and account restructure as needed.
   

Required Skills
 

• Paid search channel expert, highly skilled in native and 3rd Party Paid Search Platforms including Adwords, Google Shopping, GA4, SA360.
• Passionate about search and curious, has awareness in the latest platform and channel developments.
• Attention to detail, with the ability to audit search accounts and clearly articulate rational for proposed recommendations/changes.
• Hands-on experience in campaign creation, tracking, tagging testing and analytics.
• Strong forecasting and budget management skills with data-backed decision-making.
• Has experience in managing multi-million-pound search budgets. Experience within the US search market is advantageous.
• Enjoy educating local teams and clients about how optimizing campaigns to drive search efforts.
• Push for high standards with a desire to deliver best in class work.