Graduate Account Executive

Description:

We are looking for a bright, confident, enthusiastic self-starter who is keen to start their career in B2B public relations, whether that’s content strategy and development, social media, earned media or digital communication programmes. While we can teach you all you need to know about B2B PR (although a basic understanding would be useful), we need you to roll up your sleeves and get involved in supporting our clients and the team in achieving objectives.

As a key part of the PR, content and digital team, you can expect to develop your skills in media handling, client relationships, writing, social media and marketing communications. While Skout’s clients work across a variety of sectors, our clients are at the forefront of innovation in each. Again we’ll help you develop an understanding of the key issues in each industry.

In return we’ll provide you with the opportunity to learn from some of the best PR practitioners in the region. We’ll give you a basis of understanding and knowledge and then support you as you define and refine your skills.

We’ll also provide you with a supportive environment – one where you can grow and develop.

Daily activities

We would expect you to be involved in the following on a daily basis:

• client and media liaison

• monitor the media for client opportunities

• work as part of an account team to implement PR programmes

• research, write and pitch press releases to targeted media

• collate, analyse and evaluate media coverage

• develop and implement creative campaigns that cross PR, content and digital media

• undertake research for new business proposals

• organise and maintain client files

• organise Skout events

As a result, we need someone who can:

· Pick up the phone without fear and remain professional

· Deliver a good command of the English language and grammar – a passion for writing would be a bonus

· Be confident when sharing ideas and observations with the team, with the media and with clients

· Know their way around digital media – from Twitter to LinkedIn and everything in between

· Be a self-starter – you’re the master of your own destiny

· Understand the basics of what is a good story – and how to craft it