Head of Igaming Marketing

Description:

BettingJobs are working with a Globally successful entertainment company, launching regulated market sports betting & Casino gaming offering within the UAE, they are looking to add a Head of Marketing (iGaming) to their team in Abu Dhabi.

Responsibilities:

• Evaluate and develop marketing strategies, including social media and content marketing, and advertising campaigns.
• Plan and coordinate marketing efforts efficiently.
• Conduct thorough market analyses to gauge demand for products and services.
• Understand and utilize key marketing performance metrics and tracking tools for research, forecasts, competitive analysis, and consumer trends.
• Communicate marketing plans effectively to internal and external stakeholders.
• Collaborate with finance team to advise on marketing budget and manage it effectively.
• Build company and brand awareness and establish positioning in the market.

Requirements:

• iGaming experience required.
• Minimum 5 years marketing experience, ideally in gaming or UAE/Middle East.
• Understanding of UAE culture and sensitivities.
• Strong communication, decision-making, and interpersonal skills.
• Bachelor’s degree in Marketing, Advertising, Communications, or related field required; Master’s preferred.
• Proficiency in English is required, proficiency in Arabic is preferred.