Description:
As the Social Media & Influencer Marketing Executive, you will be instrumental in building awareness, driving sign-ups, and establishing the platform's brand identity across all major digital channels. This is not a role where you follow a playbook written by someone else. You will have genuine creative ownership and the opportunity to shape the marketing direction of a brand-new venture during its most critical phase. The position is available on a part-time or full-time basis depending on the right candidate, with performance-based commission offered on top of the basic salary.
Here's what you'll be doing:
- Developing and executing social media strategies across Instagram, TikTok, LinkedIn, YouTube, X (Twitter), and Facebook to build the platform's audience ahead of and following launch
- Identifying, approaching, and managing relationships with influencers and content creators to secure endorsements and promotional partnerships for the business academy
- Creating compelling written, visual, and video content that communicates the platform's value proposition to aspiring entrepreneurs and business professionals
- Planning and managing paid social campaigns to drive traffic, engagement, and subscriber acquisition
- Monitoring analytics and reporting on campaign performance, adjusting strategy based on data and insights
- Collaborating directly with the founder to align marketing activity with the broader business vision and upcoming content releases
Here are the skills you'll need:
- Demonstrable experience in social media marketing, ideally with exposure to platform or product launches
- Proven track record of influencer outreach and engagement, with existing knowledge of the UK influencer landscape
- Strong content creation skills across multiple formats including short-form video, graphics, and copywriting
- Understanding of paid social advertising across Meta, TikTok, and LinkedIn platforms
- Analytical mindset with experience using social media management and analytics tools
- Excellent communication skills and the confidence to work closely with a senior business leader
- Genuine interest in entrepreneurship, business education, or professional development