Description:
Responsibilities Of Our Marketing Campaigns Officer
- The Marketing Campaign Officer, with the support of the Marketing Campaign Manager, is responsible for the co-ordination and implementation of effective and ambitious multi-channel, brand and marketing/integrated campaigns to deliver against brand and marketing and organisational goals, shifting key brand metrics such as awareness, consideration and trust.
- This role also has responsibility for ensuring effective and consistent use of the Cats Protection brand.
About the Brand & Marketing department:
- We sit within the Marketing & Income Generation directorate
- Our team is responsible for supporting Cats Protection’s organisational goals through enabling vital income generation activity, delivery of consistent cat welfare messaging and driving brand awareness and engagement with key audiences
- We currently have a team of 27
What we’re looking for in our Marketing Campaigns Officer:
- Experience working collaboratively with both internal teams and external agencies and building effective working relationships to support campaign delivery.
- Experience supporting the delivery of complex marketing campaigns involving multiple teams, stakeholders and objectives
- Experience producing clear, engaging marketing campaign copy for a range of internal and external audiences across different channels.
- Experience working with both online and offline advertising to drive brand awareness and key performance metrics.
- Experience maintaining brand identity across communications and campaigns and working within brand guidelines.
- Experience in monitoring, analysing and reporting on campaign performance
- Proven ability to manage multiple workstreams in a fast moving and complex environment
What we can offer you:
- Range of health benefits
- 26 days’ annual leave plus bank holidays, increasing with length of service
- Salary Finance, which empowers you to take control of your financial wellbeing