Marketing And Referral Manager

Description:

The Marketing and Referral Manager is a part-time, on-site role based in Sussex. The postholder will develop and implement marketing and referral strategies that generate appropriate enquiries and referrals for Precision Neuro Clinic.

Day-to-day responsibilities include developing professional relationships with GPs, schools, SENDCOs, ICB teams and other healthcare professionals; coordinating outreach activities; and maintaining a structured referral pipeline.

The role also involves planning and delivering approved marketing campaigns across digital and local channels, updating clinic materials and monitoring campaign performance. The Marketing and Referral Manager will track referral sources and outcomes, prepare regular reports and collaborate with clinical and administrative colleagues to provide a responsive experience for patients and referrers.

The postholder must maintain confidentiality, follow information-governance requirements and obtain approval before publishing content or making statements concerning clinical services, treatment availability, NHS arrangements, ICB accreditation or CQC status.

Regular on-site presence is required to attend meetings, support events and engage with local stakeholders.

Qualifications

• Demonstrable experience in healthcare marketing, referral development, stakeholder engagement or business development.
• Experience developing professional relationships with healthcare, education or public-sector organisations.
• Strong skills in marketing strategy, campaign planning and performance monitoring.
• Experience with digital marketing, including social media, website content and basic analytics.
• Excellent written and verbal communication skills.
• Strong organisational and administrative abilities, including managing referral pipelines, follow-up dates, data tracking and reporting.
• Understanding of confidentiality, UK GDPR, safeguarding and professional boundaries within healthcare.
• Knowledge of ADHD, autism, mental health or neurodevelopmental services is highly desirable.
• Ability to work independently, manage a part-time schedule and attend the Chichester clinic regularly.
• A relevant qualification in marketing, communications, healthcare management or a related discipline or equivalent professional experience.