Description:
We are looking for a research rockstar to join the Coinbase Marketing Insights team. The person in this role will demonstrate the ability to harness and translate global insights into actionable MarComm plans and strategies and orient towards product and brand outcomes via foundational and go-to-market research and measurement. The successful candidate will build strong partnerships with cross-functional teams in global markets and be able to lead and execute in a fast-paced environment.
What you’ll be doing (ie. job duties):
- Design and execute innovative global research to support both the Marketing and Communications teams and Coinbase at large, serving as a strategic partner to stakeholders.
- Transform business questions into research plans.
- Translate research findings into actionable insights that will have the effect of reaching hundreds of millions of people.
- Communicate effectively in order to motivate people to take action in marketing and across the organization.
- Develop and drive strategies with insights.
What we look for in you (ie. job requirements):
- Experience with independently executing full-cycle research, from research design to reporting.
- Minimum 10 years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide development and data analysis (weighting, data cleaning, regression, etc.).
- Experience directing agencies/vendors to deliver results.
- Experience using research and data to influence executives and colleagues.
- Experience with audience understanding, positioning & messaging development, and measurement.
- Experience with SPSS, R or other statistical analytics tools.
- Experience with survey programming tools.
- Experience with crypto/blockchain.