Marketing Manager

Description:

This is an opportunity to join a growing organisation and have a significant impact on the direction the marketing team takes. Joining an already established department you will be managing a small team.

Requirements:

• Strategy Ownership and execution: Devise with the Head of Sales & Marketing the B2C and B2B marketing strategy for the next 2-3 years, and then take coherent actions to deliver on these objectives
• Integrated campaigns: You must have solid experience in running B2C and B2B marketing campaigns to drive inbound enquiries, leads and brand awareness.
• Experience of managing integrated campaigns end-to-end
• Understanding of digital/traditional marketing analytics and attribution models.
• Data-driven mindset (Performance): Review and report on marketing metrics to improve the performance of campaigns and wider marketing team
• Budget management: Manage and maximise the P&L budget for marketing across all activities taking place

Responsibilities:

• Translate high-level company vision into well defined and focused marketing strategy
• Ownership of the marketing campaigns across all digital channels as well as their respective budgets and agencies/partners
• Track, analyse, and report on all digital/traditional marketing campaign performance
• Develop and execute our marketing strategy across both consumer and dealer industry audiences
• Manage entire Marketing function, inspire and develop team members, take a relentless approach to continuous improvement
• Envision and execute innovative marketing campaigns across various digital channels including website, SEO, PPC, social, email, and other online demand generation
• Lead and manage a talented team of digital marketing professionals, providing mentorship, motivation, and guidance
• Develop our brand identity and build upon our tone of voice to enhance our positioning in the market