Marketing Manager

Description:

We are working with a well established UK based consumer services organisation operating within a regulated environment. The business supports a loyal customer base and continues to grow through a strong focus on trust, service quality and response led marketing. They are now looking to appoint a Marketing Manager to take ownership of key offline and direct response channels.

This is a newly created role in an expanding marketing team and offers the opportunity to lead insert and direct marketing activity focused on a senior customer audience, with clear accountability for performance and return on investment. The company's culture is superb and the some of the benefits absolutely amazing - our favourite is the option of a month nomad working every year!

Key Responsibilities - Marketing Manager

• Take full ownership of insert marketing activity across publications, parcels, catalogues and product despatch

• Plan, deliver and optimise insert campaigns with a strong focus on relevance, response rates and efficiency within a senior audience

• Lead direct marketing activity including direct mail and response led campaigns, with clear performance measurement

• Manage media and creative agencies from briefing and budgeting through to delivery, reporting and optimisation

• Work closely with internal teams and creative partners to develop compliant, on brand advertising, including copy input where required

• Monitor campaign performance and use insight and data to inform future planning and optimisation

• Manage campaign budgets, forecasts and approvals accurately and proactively

• Support wider brand and response activity across channels including TV, radio and PR

• Ensure all activity aligns with brand guidelines and regulatory requirements

• Stay close to market and competitor activity, particularly within the over-50 demographic

Your Background - Marketing Manager

• Proven experience delivering insert marketing campaigns including publications and parcel inserts

• Strong experience in direct marketing within a response driven B2C environment

• Demonstrable experience marketing to senior or over 50 audiences, with an understanding of messaging, tone and channel effectiveness

• Experience briefing and managing agencies across media planning, buying and creative delivery

• Commercially minded and confident using data to assess performance and inform decisions

• Strong communication and stakeholder management skills

• Highly organised with strong attention to detail and a hands on approach

Desirable Experience

• Experience working within a regulated industry such as insurance, financial services or utilities

• Exposure to additional offline channels including TV, radio or PR

• Experience working in response led or performance focused marketing environments

What’s On Offer

• A newly created role with genuine ownership and influence

• Flexible remote working (with regular London travel)

• Supportive, collaborative culture

• Nomad working for 4 weeks a year available

• Competitive benefits package including bonus and enhanced leave