Description:
The Publisher Yield & Optimisation Manager is central to helping our publisher partners unlock their full revenue potential. Acting as the quantitative heartbeat of the Publisher Operations team, this role turns complex ad-tech data into meaningful insights and practical optimisation strategies. By identifying opportunities, enhancing on-site performance, and providing partners with clear, data-driven recommendations, the role fosters strong relationships, boosts retention, and drives long-term growth across the Venatus publisher portfolio.
What you'll do:
Yield Strategy, On-Site Optimisation & Performance Ownership
- Yield Ownership: Full ownership of publisher yield performance, actively identifying and executing comprehensive monetisation strategies across the publisher experience, including ad configuration, site layout, bidder performance and new ad format adoption on exiting publishers as well as publisher in onboarding “Ramp up”
- On-Site UX & Revenue Consultation: Serve as a technical consultant to publishers, delivering data-driven recommendations for website design changes, optimal ad placement, ad density strategy, and the integration of high-impact ad formats (e.g., video, Rich media) to balance user experience and revenue.
- A/B Testing & Analysis: Design, implement, and analyse rigorous A/B tests on ad layouts, configuration options, and site changes to validate hypotheses and scale winning, data-backed strategies across the client base.
- Monetisation Health: Proactively monitor key performance indicators (KPIs) such as eCPM, Fill Rate, RPM, and Revenue, flagging and diagnosing performance issues and recommending immediate solutions.
Analytics, Reporting & Process Development
- Reporting Automation: With the help of the Data team, design, build, and maintain scalable reporting infrastructure to provide timely, accurate, and standardised data for internal stakeholders (Publisher Success, Leadership) on Key accounts.
- QBR Support: Work directly with the Publisher Success team to develop data narratives, customised reporting, and deep-dive analysis required for Quarterly Business Reviews (QBRs).
- Yield Strategy Playbook: Design and document a comprehensive Site Analysis Protocol, featuring standardised data queries, technical checklists, and historical performance models to proactively identify concerning patterns and implement proven corrective monetisation strategies across the portfolio
- Process Improvement: Develop and document operational processes for tracking monetisation experiments, reporting results, and implementing successful yield strategies efficiently across the team.
Business Retention & Growth Support
- Value Extraction: Partner with the Head of Publisher Success to identify and capitalize on opportunities to increase revenue from existing clients, focusing on maximizing value delivery to the publisher.
- Sales Enablement: Assist the Business Development team and Manager by providing performance case studies, industry benchmarks, and technical insights to support the pitching and winning of new business.
- Internal Expertise: Act as the internal subject matter expert on current ad tech trends, platform updates, and yield optimisation best practices.
What we're looking for
- Strong background and proven experience within Ad Technology (Ad Serving, SSPs, DSPs, GAM, Header Bidding).
- Deep analytical capabilities and proficiency in data visualisation and reporting tools (e.g. Excel, SQL, Python/R, Tableau, Looker, or similar).
- Exceptional communication skills, with the ability to translate complex data findings into clear, client-facing business recommendations.