Paid Social Strategist

Description:

Lucky Egg is a self-funded startup founded in 2021, based in Soho, London. They create exciting tabletop party games designed in-house and sold globally online and to retailers. The company values creativity, experimentation, and high performance within a lean, dynamic team.

The Paid Social Strategist will be responsible for planning, launching, and optimising paid social advertising campaigns across platforms such as Meta (Facebook & Instagram), TikTok, and TikTok Shop. The role involves managing budgets, testing creative assets, scaling campaigns that drive brand growth, and overseeing both top-of-funnel and retargeting strategies. If experienced, you may also manage Amazon Ads (PPC/DSP) and Walmart DSP.

Key responsibilities include:

• Building and optimising paid social campaigns.

• Collaborating with creatives to ideate, brief, and improve ad content.

• Writing or evaluating copy, hooks, and landing page messaging.

• Reporting on campaign performance and optimising ROAS.

• Testing new campaign ideas weekly.

• Managing budget pacing and attribution strategies.