Product Marketing Manager

Description:

We’re seeking an experienced Product Marketing Manager to drive the growth and revenue of Deel’s IT products. In this role, you will own go-to-market strategies, craft compelling messaging, and enable sales teams to succeed. You’ll work cross-functionally to build campaigns and initiatives that positions the Deel IT product suite as the premier solution for managing global equipment and IT services.

Responsibilities:
 

• Strategic Planning:
  • Develop and execute go-to-market strategies for Deel IT products to support revenue and growth targets.
  • Identify market opportunities and customer segments to drive product adoption.
• Product Positioning & Messaging:
  • Craft clear, compelling, and differentiated messaging for Deel IT emphasizing its value in compliance, efficiency, and employee satisfaction.
  • Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights.
• Campaign Development:
  • Partner with Marketing and Growth teams to design multi-channel campaigns that generate demand and nurture prospects through the funnel.
  • Measure and optimize campaign performance to ensure ROI.
• Sales Enablement:
  • Create enablement materials, including pitch decks, one-pagers, and case studies, to equip sales teams with tools to close deals.
  • Create messaging for sales teams on product features, benefits, and competitive differentiation.
• Market Insights:
  • Conduct competitive analysis and customer research to inform product improvements and positioning.
  • Track market trends and provide actionable insights to the Product team.
• Cross-Functional Collaboration:
  • Work closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives.
  • Advocate for customer needs and feedback in product development discussions.

Requirements:
 

• 3-5 years of proven experience in product marketing, ideally in SaaS, infosec/HR tech
• Strong understanding of domestic payroll processes and compliance requirements is a plus.
• Exceptional skills in positioning, storytelling, and go-to-market execution.
• Data-driven mindset with the ability to analyze metrics and optimize campaigns.
• Excellent communication, presentation, and project management skills.
• Experience collaborating with cross-functional teams in a fast-paced environment.